Question 1

Japan's Sony Corporation is a prime example of a multinational enterprise.With this in mind,which of the following would most accurately characterize Sony's operations?

Accepted Answer

A)  It follows a strategy of market globalization. 
B)  It has operations or subsidiaries in many different countries. 
C)  It places most of its emphasis on profits generated in foreign countries. 
D)  It would not expect its foreign operations to share the same goals as the parent firm. 
E)  It does not concern itself with differences in markets around the world. 
A)  It follows a strategy of market globalization. 
B)  It has operations or subsidiaries in many different countries. 
C)  It places most of its emphasis on profits generated in foreign countries. 
D)  It would not expect its foreign operations to share the same goals as the parent firm. 
E)  It does not concern itself with differences in markets around the world.

Question 2

A large farming cooperative that focuses on the production of fruits and vegetables uses a business that sells the farmers' products in foreign countries and also provides consulting,insurance,legal assistance,and warehousing to the cooperative.This business would most likely be called a(n)

Accepted Answer

A)  trading company. 
B)  export specialist. 
C)  contract wholesaler. 
D)  licensor. 
E)  strategic partner. 
A)  trading company. 
B)  export specialist. 
C)  contract wholesaler. 
D)  licensor. 
E)  strategic partner.

Question 3

If a U.S.bicycle tire manufacturer has to form a partnership with the government of Indonesia in order to gain access to the country's rubber,a ____ has been formed.

Accepted Answer

A)  multinational enterprise 
B)  contract manufacturing arrangement 
C)  strategic alliance 
D)  franchise 
E)  joint venture 
A)  multinational enterprise 
B)  contract manufacturing arrangement 
C)  strategic alliance 
D)  franchise 
E)  joint venture

Question 4

A multinational enterprise is a firm that has operations or subsidiaries located in many countries.

Accepted Answer

A) True 
 B)False

Question 5

The United States' prohibition against importing cigars from Cuba is an example of a(n)

Accepted Answer

A)  health control. 
B)  quota. 
C)  embargo. 
D)  exchange control. 
E)  import control. 
A)  health control. 
B)  quota. 
C)  embargo. 
D)  exchange control. 
E)  import control.

Question 6

Government restrictions on the amount of a particular currency that can be bought or sold are known as import controls.

Accepted Answer

A) True 
 B)False

Question 7

In what ways can businesses become involved in international marketing activities?

Accepted Answer

The answer of In what ways can businesses become involved...

Question 8

If a newly formed country wanted to increase its international trade and reduce worldwide tariffs,it would most likely try to become a part of

Accepted Answer

A)  NAFTA. 
B)  WTO. 
C)  MERCOSUR. 
D)  APEC. 
E)  EU. 
A)  NAFTA. 
B)  WTO. 
C)  MERCOSUR. 
D)  APEC. 
E)  EU.

Question 9

The environmental forces that affect foreign markets may differ dramatically from those affecting domestic markets.This makes a careful ____ a critical part of a successful international marketing strategy.

Accepted Answer

A)  background check 
B)  regulatory analysis 
C)  social audit 
D)  environmental analysis 
E)  marketing statement analysis 
A)  background check 
B)  regulatory analysis 
C)  social audit 
D)  environmental analysis 
E)  marketing statement analysis

Question 10

In considering the viability of potential international markets for Pepsi products,PepsiCo is advised to take into account ____,which provides insight into market potential.

Accepted Answer

A)  per capita gross domestic product 
B)  gross domestic product 
C)  the quantity of exports 
D)  the quantity of imports 
E)  total consumer income 
A)  per capita gross domestic product 
B)  gross domestic product 
C)  the quantity of exports 
D)  the quantity of imports 
E)  total consumer income

Question 11

The joint venture approach has little appeal to industries involved in extraction of natural resources.

Accepted Answer

A) True 
 B)False

Question 12

In many developing countries around the world,technology is enabling opportunities to "leapfrog" existing technology.What does this mean?

Accepted Answer

A)  These countries are able to forgo current technological advances in order to wait for even better technology to be developed. 
B)  More advanced technology is reaching these countries even though they lack technological infrastructures. 
C)  Technological advances are often offered at prices considerably lower than in well-developed countries. 
D)  The technology in developing countries is rapidly surpassing the technology in well-developed countries. 
E)  The existing technological infrastructures in these countries are rapidly being replaced by newer,more advanced technology. 
A)  These countries are able to forgo current technological advances in order to wait for even better technology to be developed. 
B)  More advanced technology is reaching these countries even though they lack technological infrastructures. 
C)  Technological advances are often offered at prices considerably lower than in well-developed countries. 
D)  The technology in developing countries is rapidly surpassing the technology in well-developed countries. 
E)  The existing technological infrastructures in these countries are rapidly being replaced by newer,more advanced technology.

Question 13

It is impossible for a subsidiary to develop a local identity because it seldom employs personnel from the country within which it operates.

Accepted Answer

A) True 
 B)False

Question 14

Use the following to answer the questions.
Harley-Davidson Motors manufactures all of its motorcycles in the U.S.at one of four sites.With a large number of its bikes sold in markets all around the world,it still retains the manufacturing close to the headquarters for several reasons,one being that its management wants to keep close watch on the quality of its products.However,for all the accessories,apparel,and other riding gear,Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo.Some of these items,particularly the apparel,are made in China.Lately,some members of the Harley Owners' Group (HOG)have been complaining to the company about this practice,citing that "everything Harley should be made in America".
-Refer to Scenario 8.1.One of Harley-Davidson's largest international markets is in Japan,where American brands are highly sought after.This is an example of ____ impacting the market.

Accepted Answer

A)  international forces 
B)  economic forces 
C)  domestic forces 
D)  cultural forces 
E)  environmental forces 
A)  international forces 
B)  economic forces 
C)  domestic forces 
D)  cultural forces 
E)  environmental forces

Question 15

In relation to international marketing,which of the following best describes direct ownership?

Accepted Answer

A)  A company owns its own manufacturing facilities. 
B)  A company forms an alliance with a similar company in a foreign country. 
C)  Foreign companies contract with manufacturers in other countries. 
D)  A company owns subsidiaries or facilities in foreign countries. 
E)  Two companies from different nations have interests in each other's facilities. 
A)  A company owns its own manufacturing facilities. 
B)  A company forms an alliance with a similar company in a foreign country. 
C)  Foreign companies contract with manufacturers in other countries. 
D)  A company owns subsidiaries or facilities in foreign countries. 
E)  Two companies from different nations have interests in each other's facilities.

Question 16

A trading company provides a link between buyers and sellers in different countries.

Accepted Answer

A) True 
 B)False

Question 17

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class.These partnerships are known as

Accepted Answer

A)  trading companies. 
B)  contract manufacturers. 
C)  joint ventures. 
D)  strategic alliances. 
E)  licenses. 
A)  trading companies. 
B)  contract manufacturers. 
C)  joint ventures. 
D)  strategic alliances. 
E)  licenses.

Question 18

If Hyundai,a Korean automobile manufacturing firm,started selling its cars at unfairly low prices to Germany,Hyundai would be engaging in

Accepted Answer

A)  quota-enforcing. 
B)  embargoing. 
C)  shoveling. 
D)  dumping. 
E)  dipping. 
A)  quota-enforcing. 
B)  embargoing. 
C)  shoveling. 
D)  dumping. 
E)  dipping.

Question 19

Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it)were a single entity.

Accepted Answer

A) True 
 B)False

Question 20

____ can force businesspeople to buy and sell foreign products through a central agency,such as a central bank.

Accepted Answer

A)  Embargoes 
B)  Export tariffs 
C)  Quotas 
D)  Import tariffs 
E)  Exchange controls 
A)  Embargoes 
B)  Export tariffs 
C)  Quotas 
D)  Import tariffs 
E)  Exchange controls

Exam 8: International Marketing

Japan's Sony Corporation is a prime example of a multinational enterprise.With this in mind,which of the following would most accurately characterize Sony's operations?

A large farming cooperative that focuses on the production of fruits and vegetables uses a business that sells the farmers' products in foreign countries and also provides consulting,insurance,legal assistance,and warehousing to the cooperative.This business would most likely be called a(n)

If a U.S.bicycle tire manufacturer has to form a partnership with the government of Indonesia in order to gain access to the country's rubber,a ____ has been formed.

A multinational enterprise is a firm that has operations or subsidiaries located in many countries.

The United States' prohibition against importing cigars from Cuba is an example of a(n)

Government restrictions on the amount of a particular currency that can be bought or sold are known as import controls.

In what ways can businesses become involved in international marketing activities?

If a newly formed country wanted to increase its international trade and reduce worldwide tariffs,it would most likely try to become a part of

The environmental forces that affect foreign markets may differ dramatically from those affecting domestic markets.This makes a careful ____ a critical part of a successful international marketing strategy.

In considering the viability of potential international markets for Pepsi products,PepsiCo is advised to take into account ____,which provides insight into market potential.

The joint venture approach has little appeal to industries involved in extraction of natural resources.

In many developing countries around the world,technology is enabling opportunities to "leapfrog" existing technology.What does this mean?

It is impossible for a subsidiary to develop a local identity because it seldom employs personnel from the country within which it operates.

In relation to international marketing,which of the following best describes direct ownership?

A trading company provides a link between buyers and sellers in different countries.

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class.These partnerships are known as

If Hyundai,a Korean automobile manufacturing firm,started selling its cars at unfairly low prices to Germany,Hyundai would be engaging in

Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it)were a single entity.

____ can force businesspeople to buy and sell foreign products through a central agency,such as a central bank.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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