Exam 8: International Marketing

Toshiba Electronics is very interested in taking advantage of business opportunities in India but does not have access to India's market.Toshiba has the patent on a low-cost,quality computer system that could assist small businesses in India.Sony Computer,Toshiba's competitor,is experienced in India's small business market but does not have a computer comparable to Toshiba's.If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India,what type of business structure would they likely use?

Because of continuing disputes and inconsistencies among the administrations of member states,it will be many years before the European Union truly becomes one deregulated market.

Selling products that are not in demand in all world markets,such as hand-powered washing machines for use in countries where electricity is not universally available,represents an international marketing strategy focusing on

The contracting of noncore operations or jobs from internal production within a business to an external entity that specializes in that operation is known as

Firms that use an international division structure are often organized domestically on the basis of functions or product divisions,while the international division operates based on geography.

A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)

The country with the highest GDP is

____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.

Walmart is currently expanding its stores into Canada and Mexico.This expansion is being facilitated by the

Government restrictions on the amount of a particular country's currency that can be bought or sold are known as

Caterpillar would like to better understand factors that would affect its ability to market construction equipment in various countries.Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?

In what ways can a nation restrict the flow of imported goods?

The extent of Raytheon's participation in global business is selling the batteries it manufactures to companies in Spain.In this case,Raytheon is a(n)

Use the following to answer the questions. Harley-Davidson Motors manufactures all of its motorcycles in the U.S.at one of four sites.With a large number of its bikes sold in markets all around the world,it still retains the manufacturing close to the headquarters for several reasons,one being that its management wants to keep close watch on the quality of its products.However,for all the accessories,apparel,and other riding gear,Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo.Some of these items,particularly the apparel,are made in China.Lately,some members of the Harley Owners' Group (HOG)have been complaining to the company about this practice,citing that "everything Harley should be made in America". -Refer to Scenario 8.1.At what level of involvement in international marketing is Harley-Davidson with regard to its bikes?

What effects are technological forces having on international marketing? What opportunities exist in the global marketplace that marketers can exploit with regard to technology?

Describe how economic and technological forces affect marketing strategies.

Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S.,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product. -Refer to Scenario 8.2.KFC's establishment of international production/processing facilities is an example of

Which of the following trade alliances differs from others in its commitment to facilitating business and its practice of allowing the private sector to participate in a wide range of activities?

Many marketers claim that ____ will become the world's largest market.

Differences in standards of living,credit,buying power,and income distribution are all examples of ____ forces that must be considered in international marketing efforts.