Question 1

The order-processing task that involves verifying product availability,checking prices and customer credit ratings,and filling orders is

Accepted Answer

A)  warehousing. 
B)  order handling. 
C)  information processing. 
D)  materials handling. 
E)  order entry. 
A)  warehousing. 
B)  order handling. 
C)  information processing. 
D)  materials handling. 
E)  order entry.

Question 2

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers.What marketing channel are these manufacturers most likely to use?

Accepted Answer

A)  Producer,consumer 
B)  Producer,wholesaler,retailer,consumer 
C)  Producer,wholesaler,agent,retailer,consumer 
D)  Producer,retailer,consumer 
E)  Retailer,consumer 
A)  Producer,consumer 
B)  Producer,wholesaler,retailer,consumer 
C)  Producer,wholesaler,agent,retailer,consumer 
D)  Producer,retailer,consumer 
E)  Retailer,consumer

Question 3

What are the key tasks in supply chain management? How does each of these facilitate supply chain management?

Accepted Answer

The answer of What are the key tasks in supply...

Question 4

The marketing channel of producer to retailer to consumer is most likely to be used by producers of which of the following products?

Accepted Answer

A)  Chewing gum 
B)  Tobacco 
C)  Automobiles 
D)  Hardware 
E)  Saltine crackers 
A)  Chewing gum 
B)  Tobacco 
C)  Automobiles 
D)  Hardware 
E)  Saltine crackers

Question 5

What is the primary determinant in deciding how materials will be handled?

Accepted Answer

A)  Unit loading 
B)  Containerization 
C)  Customer preference 
D)  Cost reduction 
E)  Product characteristics 
A)  Unit loading 
B)  Containerization 
C)  Customer preference 
D)  Cost reduction 
E)  Product characteristics

Question 6

Dual distribution is characterized as

Accepted Answer

A)  illegal under the Robinson-Patman Act. 
B)  distribution channels that typically carry exclusive products,such as Rolex watches. 
C)  marketing environments that are highly competitive. 
D)  manufacturers that forbid an intermediary to carry products of competing producers. 
E)  distribution of one manufacturer's product through two or more different channel structures. 
A)  illegal under the Robinson-Patman Act. 
B)  distribution channels that typically carry exclusive products,such as Rolex watches. 
C)  marketing environments that are highly competitive. 
D)  manufacturers that forbid an intermediary to carry products of competing producers. 
E)  distribution of one manufacturer's product through two or more different channel structures.

Question 7

Order handling involves all of the following activities except that the

Accepted Answer

A)  credit department approves the purchase. 
B)  order is transmitted to the warehouse. 
C)  availability of product is verified. 
D)  warehouse is instructed to fill the order. 
E)  customer places a purchase order. 
A)  credit department approves the purchase. 
B)  order is transmitted to the warehouse. 
C)  availability of product is verified. 
D)  warehouse is instructed to fill the order. 
E)  customer places a purchase order.

Question 8

Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires.This action significantly increases the possibility of channel ____ with independent Goodyear dealers.

Accepted Answer

A)  understanding 
B)  power 
C)  leadership 
D)  communication 
E)  conflict 
A)  understanding 
B)  power 
C)  leadership 
D)  communication 
E)  conflict

Question 9

Compare and contrast horizontal and vertical channel integration.

Accepted Answer

The answer of Compare and contrast horizontal and vertical channel...

Question 10

Select Comfort,a producer of adjustable air mattresses,sells most of its products through direct mail sales and Internet sales.This channel would be classified as

Accepted Answer

A)  direct distribution. 
B)  producer,retailer,consumer. 
C)  telemarketing. 
D)  direct-marketing. 
E)  indirect marketing. 
A)  direct distribution. 
B)  producer,retailer,consumer. 
C)  telemarketing. 
D)  direct-marketing. 
E)  indirect marketing.

Question 11

Morgan Steel Company leases a warehouse in Jacksonville,Alabama to serve Deep South markets that were large enough and stable enough to make a long-term commitment to fixed facilities.This is a

Accepted Answer

A)  flexible warehouse. 
B)  dispatching center. 
C)  distribution center. 
D)  private warehouse. 
E)  public warehouse. 
A)  flexible warehouse. 
B)  dispatching center. 
C)  distribution center. 
D)  private warehouse. 
E)  public warehouse.

Question 12

Few supermarkets would try to replace a national brand of baby food with their own brand.Assuming that this is true,we have a good example of channel leadership by

Accepted Answer

A)  wholesalers. 
B)  producers. 
C)  retailers. 
D)  agents. 
E)  brokers. 
A)  wholesalers. 
B)  producers. 
C)  retailers. 
D)  agents. 
E)  brokers.

Question 13

Freight transportation companies that offer several different shipment methods are called

Accepted Answer

A)  megacarriers. 
B)  intermodal transporters. 
C)  freight forwarders. 
D)  shipping experts. 
E)  superfreighters. 
A)  megacarriers. 
B)  intermodal transporters. 
C)  freight forwarders. 
D)  shipping experts. 
E)  superfreighters.

Question 14

Eric is concerned about not having enough air conditioning units in inventory during June,July,and August so he keeps extra inventory to guard against stockouts during this critical period.Eric is keeping

Accepted Answer

A)  short order lead times. 
B)  just-in-time inventory. 
C)  a controlled usage rate. 
D)  safety stock. 
E)  excessive inventory. 
A)  short order lead times. 
B)  just-in-time inventory. 
C)  a controlled usage rate. 
D)  safety stock. 
E)  excessive inventory.

Question 15

The best way to reduce overall distribution costs is to

Accepted Answer

A)  use a total-cost approach to analyze and evaluate the entire system. 
B)  minimize the costs associated with materials handling and transportation. 
C)  reduce the number of distribution functions that are necessary. 
D)  find the cheapest price for each function and use them to create the system. 
E)  lower the service standards that the company has. 
A)  use a total-cost approach to analyze and evaluate the entire system. 
B)  minimize the costs associated with materials handling and transportation. 
C)  reduce the number of distribution functions that are necessary. 
D)  find the cheapest price for each function and use them to create the system. 
E)  lower the service standards that the company has.

Question 16

Johnson Controls hires a consultant to assess its materials handling procedures.The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

Accepted Answer

A)  unit loading 
B)  piggybacking 
C)  containerization 
D)  inventory management 
E)  priority transportation 
A)  unit loading 
B)  piggybacking 
C)  containerization 
D)  inventory management 
E)  priority transportation

Question 17

Kolder Inc.is using a new just-in-time inventory management system that requires ordering smaller quantities of parts more frequently.The success of its business depends significantly on receiving these parts very quickly,so like many other companies using just-in-time,Kolder Inc.is relying more on the ____ mode of transportation despite its expense.

Accepted Answer

A)  railroad 
B)  pipeline 
C)  airway 
D)  truck 
E)  waterway 
A)  railroad 
B)  pipeline 
C)  airway 
D)  truck 
E)  waterway

Question 18

The reasons a vertically integrated channel can be more effective against competition is because of all of the following except

Accepted Answer

A)  the consolidation of power. 
B)  tightly controlled and bureaucratic management style. 
C)  the ability to inhibit competitors. 
D)  the sharing of responsibilities and information. 
E)  increased bargaining power. 
A)  the consolidation of power. 
B)  tightly controlled and bureaucratic management style. 
C)  the ability to inhibit competitors. 
D)  the sharing of responsibilities and information. 
E)  increased bargaining power.

Question 19

In a simple economy of five producers and five consumers,there would be ____ transactions possible without an intermediary and ____ transactions possible with one intermediary.

Accepted Answer

A)  ten; twenty-five 
B)  thirty; ten 
C)  twenty-five; fifteen 
D)  sixteen; eight 
E)  twenty-five; ten 
A)  ten; twenty-five 
B)  thirty; ten 
C)  twenty-five; fifteen 
D)  sixteen; eight 
E)  twenty-five; ten

Question 20

Because of the significant investment many companies have in the products they sell to customers,they must develop and maintain adequate varieties of products to meet their customers' needs.This is called

Accepted Answer

A)  just-in-time. 
B)  order processing. 
C)  inventory management. 
D)  merchandise stocking. 
E)  logistical management. 
A)  just-in-time. 
B)  order processing. 
C)  inventory management. 
D)  merchandise stocking. 
E)  logistical management.

Exam 14: A Supply Chain Management and Marketing Channels

The order-processing task that involves verifying product availability,checking prices and customer credit ratings,and filling orders is

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers.What marketing channel are these manufacturers most likely to use?

What are the key tasks in supply chain management? How does each of these facilitate supply chain management?

The marketing channel of producer to retailer to consumer is most likely to be used by producers of which of the following products?

What is the primary determinant in deciding how materials will be handled?

Dual distribution is characterized as

Order handling involves all of the following activities except that the

Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires.This action significantly increases the possibility of channel ____ with independent Goodyear dealers.

Compare and contrast horizontal and vertical channel integration.

Select Comfort,a producer of adjustable air mattresses,sells most of its products through direct mail sales and Internet sales.This channel would be classified as

Morgan Steel Company leases a warehouse in Jacksonville,Alabama to serve Deep South markets that were large enough and stable enough to make a long-term commitment to fixed facilities.This is a

Few supermarkets would try to replace a national brand of baby food with their own brand.Assuming that this is true,we have a good example of channel leadership by

Freight transportation companies that offer several different shipment methods are called

Eric is concerned about not having enough air conditioning units in inventory during June,July,and August so he keeps extra inventory to guard against stockouts during this critical period.Eric is keeping

The best way to reduce overall distribution costs is to

Johnson Controls hires a consultant to assess its materials handling procedures.The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

The reasons a vertically integrated channel can be more effective against competition is because of all of the following except

In a simple economy of five producers and five consumers,there would be ____ transactions possible without an intermediary and ____ transactions possible with one intermediary.

Because of the significant investment many companies have in the products they sell to customers,they must develop and maintain adequate varieties of products to meet their customers' needs.This is called

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters

In a simple economy of five producers and five consumers,there would be transactions possible without an intermediary and transactions possible with one intermediary.