Exam 14: A Supply Chain Management and Marketing Channels

Use the following to answer the questions. Star Supplies,Inc.manufactures commercial-grade floor cleaners,such as vacuums and floor polishers.The firm has recently begun manufacturing other janitorial-related product lines,such as paper products and chemical cleaners.Star Supplies distributes its products in two ways.It sells its vacuum,floor polisher,and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region.Also,Star has a list of large businesses that it distributes to directly,on an as-needed basis.These businesses keep very little inventory and purchase janitorial supplies in small quantities.Recently,Star has decided to add new two new service product lines-paper shredding and a uniform rental service.Clint Rodriguez,the marketing manager,is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses.Star has the choice of marketing the paper shredding service to their large business clients,by picking up the paper as they drop off the other janitorial supplies,or they can buy a small paper shredding business and market to both large and small business customers.With regard to the uniform rental service,Star can either pick up and deliver the uniforms to the small businesses themselves,or contract that out to a third party. -Refer to Scenario 14.2.Currently,Star is using the ____ approach to distributing its janitorial supplies to its large customers.

Most marketing channels have marketing intermediaries.A marketing intermediary's role is to

Discuss channel cooperation and conflict.How might each one affect distribution channel functions?

Producers of convenience products such as soft drinks,toothpaste,and breath mints are most likely to use ____ distribution.

The notion of physical distribution is

The Wicks 'N Sticks candle and gift marketing organization has a(n)____ vertical marketing system arrangement with its franchised retail store operations.

When Sophie buys organic produce for her household using a channel with only one intermediary,that intermediary is classified as a

An important goal of physical distribution is reducing the time it takes to complete

Use the following to answer the questions. Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns. -Refer to Scenario 14.1.Which of the following is most likely the primary factor Liz Claiborne,Inc.used when selecting the marketing channel for its Juicy Couture brand?

Tying agreements occur when a

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production.This inventory management technique is called

If Ralston Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations,it would be

If a wholesaler continually emphasizes and promotes one company's products over a competing company's products,____ is likely to result.

Caruthers Paint Manufacturing Company buys the chemicals it needs for producing its products from a chemical producer,Roth Chemicals.In this instance,the chemicals are being distributed to Caruthers through which of the following types of channels?

Under what circumstances is selective distribution a desirable level of market coverage?

Many companies use more than one marketing channel to distribute their products to the same target market,a tactic called

Identify and describe the criteria used for selecting transportation modes.

When Benetton,the Italian sportswear designer and manufacturer,decided to open its own specialty shops to sell its merchandise,the firm was engaging in

According to the text,physical distribution cost tradeoffs enable firms to

All members of the supply chain should determine their position in the chain,identify their partners and their roles,and establish partnerships whose focus is