Question 1

A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called a

Accepted Answer

A)  free trade association 
B)  marketing channel 
C)  channel of suppliers 
D)  production line-up 
E)  chain of retailers 
A)  free trade association 
B)  marketing channel 
C)  channel of suppliers 
D)  production line-up 
E)  chain of retailers

Question 2

Garcia Wholesale Plumbing has seen its sales in the Southeast triple in the past two years.Materials handling director Barb Peterson announces plans to the board for an Atlanta facility that will combine shipments received from Garcia's 25 suppliers for nearly immediate shipment to plumbing stores and contractors in the region.This new facility would be best classified as which of the following?

Accepted Answer

A)  Sales office 
B)  Public warehouse 
C)  Field public warehouse 
D)  Distribution center 
E)  Bonded warehouse 
A)  Sales office 
B)  Public warehouse 
C)  Field public warehouse 
D)  Distribution center 
E)  Bonded warehouse

Question 3

The driving force behind marketing channel decisions should be

Accepted Answer

A)  convenience. 
B)  cost reduction. 
C)  environmental concerns. 
D)  customer satisfaction. 
E)  quality. 
A)  convenience. 
B)  cost reduction. 
C)  environmental concerns. 
D)  customer satisfaction. 
E)  quality.

Question 4

Nike maintains a good deal of control over how its products are promoted,displayed,and sold.Because of this control,Nike would be appropriately described as the channel

Accepted Answer

A)  intermediary. 
B)  captain. 
C)  allocator. 
D)  terminator. 
E)  price leader. 
A)  intermediary. 
B)  captain. 
C)  allocator. 
D)  terminator. 
E)  price leader.

Question 5

Dell Computers is a nationally recognized manufacturer of computers for the small business and home markets.If Dell were to order one of its wholesalers not to carry any computer products other than those made by Dell,this arrangement would be called

Accepted Answer

A)  a tying contract. 
B)  refusal to deal. 
C)  a restricted sales territory. 
D)  a restricted channel. 
E)  exclusive dealing. 
A)  a tying contract. 
B)  refusal to deal. 
C)  a restricted sales territory. 
D)  a restricted channel. 
E)  exclusive dealing.

Question 6

Explain the legal ramifications of attempts to control distribution functions.

Accepted Answer

The answer of Explain the legal ramifications of attempts to...

Question 7

How do marketing channel decisions influence the rest of the marketing mix?

Accepted Answer

The answer of How do marketing channel decisions influence the...

Question 8

Order processing,inventory management,materials handling,warehousing,and transportation are the activities that define

Accepted Answer

A)  wholesaling. 
B)  retailing. 
C)  physical distribution. 
D)  channel management. 
E)  drop shipping. 
A)  wholesaling. 
B)  retailing. 
C)  physical distribution. 
D)  channel management. 
E)  drop shipping.

Question 9

In the distribution channel for Domino's Pizza,channel members are linked by legal agreements that spell out the obligations and rights of each member.This is an example of a(n)____ vertical marketing system.

Accepted Answer

A)  contractual 
B)  administered 
C)  corporate 
D)  negotiated 
E)  institutional 
A)  contractual 
B)  administered 
C)  corporate 
D)  negotiated 
E)  institutional

Question 10

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

Accepted Answer

A)  tighten its control over distribution of its products. 
B)  discourage competition from other manufacturers. 
C)  incorporate selective distribution. 
D)  contain distribution costs. 
E)  punish intermediaries for past behavior. 
A)  tighten its control over distribution of its products. 
B)  discourage competition from other manufacturers. 
C)  incorporate selective distribution. 
D)  contain distribution costs. 
E)  punish intermediaries for past behavior.

Question 11

What is a primary difference between an industrial distributor and a manufacturers' agent?

Accepted Answer

A)  A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does. 
B)  A manufacturers' agent is employed by the manufacturers while an industrial distributor is independent. 
C)  An industrial distributor is employed by the manufacturers while a manufacturers' agent is independent. 
D)  A manufacturers' agent rarely adds any value to the marketing channel while an industrial distributor reduces costs significantly. 
E)  An industrial distributor does not form relationships with customers for repeat business whereas a key asset of a manufacturers' agent is his knowledge of his customers. 
A)  A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does. 
B)  A manufacturers' agent is employed by the manufacturers while an industrial distributor is independent. 
C)  An industrial distributor is employed by the manufacturers while a manufacturers' agent is independent. 
D)  A manufacturers' agent rarely adds any value to the marketing channel while an industrial distributor reduces costs significantly. 
E)  An industrial distributor does not form relationships with customers for repeat business whereas a key asset of a manufacturers' agent is his knowledge of his customers.

Question 12

Analyze the total-cost approach to physical distribution.

Accepted Answer

The total-cost approach to physical dist

Question 13

The result of an inventory stockout is usually an increase in

Accepted Answer

A)  inventory costs. 
B)  lost sales. 
C)  net profit. 
D)  customers. 
E)  prices. 
A)  inventory costs. 
B)  lost sales. 
C)  net profit. 
D)  customers. 
E)  prices.

Question 14

When a single channel member manages an integrated marketing channel to achieve low-cost,efficient distribution for satisfying target markets,____ exists.

Accepted Answer

A)  a vertical marketing system 
B)  horizontal channel integration 
C)  channel power 
D)  channel cooperation 
E)  extensive distribution 
A)  a vertical marketing system 
B)  horizontal channel integration 
C)  channel power 
D)  channel cooperation 
E)  extensive distribution

Question 15

Discuss how the strategic importance of physical distribution is evident in each element of the marketing mix.

Accepted Answer

The strategic importance of physical dis

Question 16

Ralph Lauren sells Polo products through department stores as well as in its own specialty shops.The designer uses ____ as a channel strategy.

Accepted Answer

A)  channel extension 
B)  intermediary exclusion 
C)  broker utilization 
D)  dual distribution 
E)  channel diversification 
A)  channel extension 
B)  intermediary exclusion 
C)  broker utilization 
D)  dual distribution 
E)  channel diversification

Question 17

Bennetton,a leading manufacturer of knitwear in Italy,expanded its operations to include retail outlets in the United States and South America.This type of integration is called

Accepted Answer

A)  horizontal. 
B)  vertical. 
C)  multilevel. 
D)  retail. 
E)  merchandising. 
A)  horizontal. 
B)  vertical. 
C)  multilevel. 
D)  retail. 
E)  merchandising.

Question 18

Wal-Mart is working with its suppliers,using tools such as electronic billing,purchase order verification,and bar code technology,to integrate data used to improve overall performance.This is an example of

Accepted Answer

A)  supply chain management. 
B)  a vertical marketing system. 
C)  a horizontal marketing system. 
D)  channel conflict. 
E)  dual distribution. 
A)  supply chain management. 
B)  a vertical marketing system. 
C)  a horizontal marketing system. 
D)  channel conflict. 
E)  dual distribution.

Question 19

Jeff Wood's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies.The company Jeff works for carries inventories of the tools,which reduces capital requirements for the producers.Jeff's company is an example of a(n)____ in a distribution channel.

Accepted Answer

A)  direct distributor 
B)  manufacturers' agent 
C)  industrial distributor 
D)  producers' agent 
E)  wholesalers' agent 
A)  direct distributor 
B)  manufacturers' agent 
C)  industrial distributor 
D)  producers' agent 
E)  wholesalers' agent

Question 20

Magnetic Springs wants to ship its bottled water with the most flexible schedules and routes of all transportation modes.Magnetic Springs should use ____ as its transportation mode.

Accepted Answer

A)  railroads 
B)  waterways 
C)  pipelines 
D)  trucks 
E)  airways 
A)  railroads 
B)  waterways 
C)  pipelines 
D)  trucks 
E)  airways

Exam 14: A Supply Chain Management and Marketing Channels

A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called a

The driving force behind marketing channel decisions should be

Nike maintains a good deal of control over how its products are promoted,displayed,and sold.Because of this control,Nike would be appropriately described as the channel

Dell Computers is a nationally recognized manufacturer of computers for the small business and home markets.If Dell were to order one of its wholesalers not to carry any computer products other than those made by Dell,this arrangement would be called

Explain the legal ramifications of attempts to control distribution functions.

How do marketing channel decisions influence the rest of the marketing mix?

Order processing,inventory management,materials handling,warehousing,and transportation are the activities that define

In the distribution channel for Domino's Pizza,channel members are linked by legal agreements that spell out the obligations and rights of each member.This is an example of a(n)____ vertical marketing system.

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

What is a primary difference between an industrial distributor and a manufacturers' agent?

Analyze the total-cost approach to physical distribution.

The result of an inventory stockout is usually an increase in

When a single channel member manages an integrated marketing channel to achieve low-cost,efficient distribution for satisfying target markets,____ exists.

Discuss how the strategic importance of physical distribution is evident in each element of the marketing mix.

Ralph Lauren sells Polo products through department stores as well as in its own specialty shops.The designer uses ____ as a channel strategy.

Bennetton,a leading manufacturer of knitwear in Italy,expanded its operations to include retail outlets in the United States and South America.This type of integration is called

Wal-Mart is working with its suppliers,using tools such as electronic billing,purchase order verification,and bar code technology,to integrate data used to improve overall performance.This is an example of

Magnetic Springs wants to ship its bottled water with the most flexible schedules and routes of all transportation modes.Magnetic Springs should use ____ as its transportation mode.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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