Question 1

What two modes of transportation are used when containers are shipped by piggyback?

Accepted Answer

A)  Railroads and airways 
B)  Trucks and airways 
C)  Pipelines and trucks 
D)  Waterways and railroads 
E)  Railroads and trucks 
A)  Railroads and airways 
B)  Trucks and airways 
C)  Pipelines and trucks 
D)  Waterways and railroads 
E)  Railroads and trucks

Question 2

What advantages do industrial distributors offer? What are some of the disadvantages of using industrial distributors?

Accepted Answer

The answer of What advantages do industrial distributors offer? What...

Question 3

Which of the following organizations consolidates shipments from several firms into more efficient lot sizes?

Accepted Answer

A)  Freight forwarder 
B)  Forwarding agency 
C)  Transporter 
D)  Special transportation company 
E)  Intermodal shipping company 
A)  Freight forwarder 
B)  Forwarding agency 
C)  Transporter 
D)  Special transportation company 
E)  Intermodal shipping company

Question 4

The main objective of physical distribution should be to

Accepted Answer

A)  decrease costs while increasing market coverage. 
B)  increase service and market coverage. 
C)  decrease costs while increasing service. 
D)  increase market coverage and channel power. 
E)  balance costs and market coverage. 
A)  decrease costs while increasing market coverage. 
B)  increase service and market coverage. 
C)  decrease costs while increasing service. 
D)  increase market coverage and channel power. 
E)  balance costs and market coverage.

Question 5

As her Internet quilt and bed linen business grew,Danielle could no longer perform all the distribution activities,so she hired a shipper and an information technology firm to assist with these functions.Danielle is using ____ for physical distribution for her business.

Accepted Answer

A)  producers 
B)  wholesalers 
C)  retailers 
D)  selling agents 
E)  outsourcing 
A)  producers 
B)  wholesalers 
C)  retailers 
D)  selling agents 
E)  outsourcing

Question 6

When Busch Light Beer was introduced as part of the Anheuser-Busch product line,the company most likely used ____ distribution.

Accepted Answer

A)  horizontal 
B)  intensive 
C)  selective 
D)  agent 
E)  exclusive 
A)  horizontal 
B)  intensive 
C)  selective 
D)  agent 
E)  exclusive

Question 7

In marketing a new line of nursery furniture for infants and small children,the Fisher Company will most likely use ____ distribution for the products.

Accepted Answer

A)  intensive 
B)  exclusive 
C)  horizontal 
D)  priority 
E)  selective 
A)  intensive 
B)  exclusive 
C)  horizontal 
D)  priority 
E)  selective

Question 8

Greg Braddock is a physical distribution manager.He is currently developing and maintaining assortments of products that are adequate for customer demand.In which stage in the physical distribution system is Greg currently involved?

Accepted Answer

A)  Order processing 
B)  Materials handling 
C)  Inventory management 
D)  Transportation 
E)  Warehousing 
A)  Order processing 
B)  Materials handling 
C)  Inventory management 
D)  Transportation 
E)  Warehousing

Question 9

Which of the following is the most commonly used channel for distributing business products?

Accepted Answer

A)  Producer,agents,industrial distributors,organizational buyers 
B)  Producer,industrial distributors,organizational buyers 
C)  Producer,agents,organizational buyers 
D)  Producer,organizational buyers 
E)  Industrial distributors,organizational buyers 
A)  Producer,agents,industrial distributors,organizational buyers 
B)  Producer,industrial distributors,organizational buyers 
C)  Producer,agents,organizational buyers 
D)  Producer,organizational buyers 
E)  Industrial distributors,organizational buyers

Question 10

Product and target market characteristics usually determine the type of coverage a product receives.For which of the following products is selective distribution most appropriate?

Accepted Answer

A)  Gasoline 
B)  Jaguar automobiles 
C)  Cigarettes 
D)  Laundry detergent 
E)  Panasonic stereos 
A)  Gasoline 
B)  Jaguar automobiles 
C)  Cigarettes 
D)  Laundry detergent 
E)  Panasonic stereos

Question 11

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called

Accepted Answer

A)  exclusive distribution. 
B)  a tying agreement. 
C)  refusal to deal. 
D)  contractual VMS. 
E)  exclusive dealing. 
A)  exclusive distribution. 
B)  a tying agreement. 
C)  refusal to deal. 
D)  contractual VMS. 
E)  exclusive dealing.

Question 12

Discuss the advantages and disadvantages of channel integration.Who benefits from channel integration?

Accepted Answer

Channel integration refers to the proces

Question 13

A producer is not likely to receive ____ from an industrial distributor.

Accepted Answer

A)  selling activities in local markets 
B)  market information about consumers 
C)  aggressive promotion of its brand 
D)  reduced capital requirements 
E)  a reduced financial burden from customers 
A)  selling activities in local markets 
B)  market information about consumers 
C)  aggressive promotion of its brand 
D)  reduced capital requirements 
E)  a reduced financial burden from customers

Question 14

Consumers receive the benefits of place utility when

Accepted Answer

A)  they have to travel excessively to obtain products they want. 
B)  retailers remain open 24 hours a day. 
C)  they can stock up on products they need but not use them right away. 
D)  they make purchases with credit and debit cards. 
E)  products are available in locations where consumers want to buy them. 
A)  they have to travel excessively to obtain products they want. 
B)  retailers remain open 24 hours a day. 
C)  they can stock up on products they need but not use them right away. 
D)  they make purchases with credit and debit cards. 
E)  products are available in locations where consumers want to buy them.

Question 15

Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 14.1.The Liz & Co brand is sold only at J.C.Penney's.This is an example of ____ distribution.

Accepted Answer

A)  selective 
B)  routine 
C)  horizontal 
D)  intensive 
E)  exclusive 
A)  selective 
B)  routine 
C)  horizontal 
D)  intensive 
E)  exclusive

Question 16

Describe the three forms of vertical marketing systems.

Accepted Answer

The answer of Describe the three forms of vertical marketing...

Question 17

Without wholesalers and other intermediaries,

Accepted Answer

A)  most products would be much less expensive because fewer companies would be handling the product. 
B)  products would be cheaper because the functions of intermediaries would be eliminated. 
C)  products would likely be more expensive due to the use of less efficient channel members. 
D)  products would never be able to make it to the ultimate consumer at any price without passing through intermediaries. 
E)  many products would be more expensive because retailers would expect more profit. 
A)  most products would be much less expensive because fewer companies would be handling the product. 
B)  products would be cheaper because the functions of intermediaries would be eliminated. 
C)  products would likely be more expensive due to the use of less efficient channel members. 
D)  products would never be able to make it to the ultimate consumer at any price without passing through intermediaries. 
E)  many products would be more expensive because retailers would expect more profit.

Question 18

Expensive,high-quality products that are purchased infrequently often reach consumers through

Accepted Answer

A)  selective distribution. 
B)  highly-selective distribution. 
C)  sole-source retailers. 
D)  complex marketing channels. 
E)  exclusive distribution. 
A)  selective distribution. 
B)  highly-selective distribution. 
C)  sole-source retailers. 
D)  complex marketing channels. 
E)  exclusive distribution.

Question 19

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

Accepted Answer

A)  Order processing 
B)  Materials handling 
C)  Transportation 
D)  Warehousing 
E)  Inventory management 
A)  Order processing 
B)  Materials handling 
C)  Transportation 
D)  Warehousing 
E)  Inventory management

Question 20

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx.The postal service works to reduce

Accepted Answer

A)  cycle time. 
B)  order processing. 
C)  turn-around. 
D)  shipping time. 
E)  transportation. 
A)  cycle time. 
B)  order processing. 
C)  turn-around. 
D)  shipping time. 
E)  transportation.

Exam 14: A Supply Chain Management and Marketing Channels

What two modes of transportation are used when containers are shipped by piggyback?

What advantages do industrial distributors offer? What are some of the disadvantages of using industrial distributors?

Which of the following organizations consolidates shipments from several firms into more efficient lot sizes?

The main objective of physical distribution should be to

As her Internet quilt and bed linen business grew,Danielle could no longer perform all the distribution activities,so she hired a shipper and an information technology firm to assist with these functions.Danielle is using ____ for physical distribution for her business.

When Busch Light Beer was introduced as part of the Anheuser-Busch product line,the company most likely used ____ distribution.

In marketing a new line of nursery furniture for infants and small children,the Fisher Company will most likely use ____ distribution for the products.

Greg Braddock is a physical distribution manager.He is currently developing and maintaining assortments of products that are adequate for customer demand.In which stage in the physical distribution system is Greg currently involved?

Which of the following is the most commonly used channel for distributing business products?

Product and target market characteristics usually determine the type of coverage a product receives.For which of the following products is selective distribution most appropriate?

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called

Discuss the advantages and disadvantages of channel integration.Who benefits from channel integration?

A producer is not likely to receive ____ from an industrial distributor.

Consumers receive the benefits of place utility when

Describe the three forms of vertical marketing systems.

Without wholesalers and other intermediaries,

Expensive,high-quality products that are purchased infrequently often reach consumers through

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx.The postal service works to reduce

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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