Exam 3: Scanning the Marketing Environment

Although The Beerstore and The LCBO sell the majority of alcohol in Ontario,the Microbrewery Association of Ontario (MAO)regulates all of the microbreweries to ensure fair play.The microbrewery industry is one that has:

Stephen has begun volunteering with an international aid organization.In order to share his story with friends and colleagues back home,he posts photos online and writes a story with each one about all of his amazing experiences internationally.This central repository of photos and stories can best be described as a(n):

What is ethnic marketing? Give an example of product modification that illustrates regional preferences.

A magazine that appeals to single parents has noticed an increase in monthly subscription sales over the last several years.After completing their environmental scan,they attribute this increase to a change in which force in the marketing environment?

When a new mobile phone operator wants to establish themselves in Canada,they must consider all of the following components or forces that drives competition except:

Which component of the marketing environment pertains to the income,expenditures,and resources that affect the cost of running a business or household?

In many Inuit communities in Northern Canada,elders pass on values,ideas,and attitudes through stories and songs to members of their generational family.These items that are learned and shared among members of a group are collectively known as:

At Procter & Gamble,a Web-based information-sharing network facilitates the collection and evaluation of new product ideas from the company's 110,000 employees.This is an example of how _____ can be used to enhance marketing.

Market researchers predicted that credit-card transactions on the Internet exceeded $508 billion in 2008.This is only possible because of the:

Over 50 percent of the Canadian population is located in just the top 10 CMAs in the country,which include such cities as Toronto,Montreal,Vancouver,Ottawa,Calgary,and Edmonton.In this instance,CMAs stands for:

List and explain the factors that drive competition.

After paying taxes,living expenses,and necessities,you realize you have enough money to go on a week-long vacation to Turks and Caicos.This money is likely coming from which account?

HSBC Bank (formerly the Hong Kong Bank of Canada)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to:

The change in attitudes about work,from "I live to work" to "I work to live," helps explain which of the following?

Walmart decides to run two different ads in Toronto,Ontario.One,in a predominant Chinese market,is written in Chinese; the other,in a large Italian area,is written in Italian.Walmart is engaging in what type of marketing?

Tracy Smith has a disposable income of $1,600.Her disposable income represents 80 percent of her gross income.What is her gross income?

Ralph Moore enjoys soft drinks.He prefers the Seven-Up lemon and lime beverage.He has heard rumours that the Seven-Up Company will be bought out by one of the industries two leading and market dominant competitors.Further,he has heard that if that happens,the Seven-Up brand soft drink will be eliminated since it competes with the competitor's main lemon and lime offering.What Ralph is experiencing are developments that are most likely to take place within which type of competitive environment?

Which of the following products would most likely be sold through pure competition?

The Better Business Bureau:

Changes in the marketing environment are a source of _______ and _______ to be managed.