Exam 17: Advertising, Sales Promotion, and Public Relations

The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends.The goal of the ad is to increase consumption of pistachio nuts.The ads are examples of _____ ads.

A print ad for Allegra allergy medication offers a free purple seat cushion to all who request additional information about the drug.This seat cushion is an example of a:

Programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products are known as:

Which of the following is NOT an example of an advertising post-test?

The use of Michael Jordan in Hanes underwear commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

With respect to objectives,advantages,and disadvantages,what are the differences between premiums and contests?

An advertising agency that provides the most complete range of services,including market research,media selection,copy development,artwork,and production is known as a:

The use of actor Philippe Charbonneau to promote Canadian Cancer Society causes rather than an unknown model is an example of a very popular form of advertising today - the use of:

Each of the following statements about magazines as an advertising medium is true EXCEPT:

According to an Ipsos Reid poll commissioned by the Institute of Communication Agencies (ICA),most Canadians have a _________ view of advertising,including the role it plays in our economy.

The use of Don Cherry as a spokesperson in Molson's mini-kegs (or Bubbas)commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

The average Canadian watches _______ hours of TV per week.

An ad for Kraft salad dressings uses a play on words in its headline,"Around here,we're 'jeans and t-shirts' but our dressing is 'night on the town.'" This appeal implies that the dressing is like what is served at the finest eating establishments,but you can enjoy it in the comfort of your home.This is a ____________ appeal.

When the Lorillard Tobacco Company places ads discouraging teenagers from smoking,they are using which type of advertising?

Which of the following statements describes a problem with using humorous appeals in advertising?

While reading the newspaper,Belinda noticed an advertisement containing manufacturer's coupons from Kodak redeemable only at Target stores.This ad is an example of:

In planning and obtaining publicity,a frequently used tool is the:

The Kraft Hockeyville program involved a nationwide search for Canada's most passionate hockey community.Kraft will award the community that shows their grassroots passion for hockey.Kraft is involved in _______________.

Trade-oriented sales promotions are:

All of the following are correct statements about print newspapers and digital newspapers except: