Question 1

Gasoline would be considered a:

Accepted Answer

A) Industrial goods 
B) Shopping goods 
C) Specialty goods 
D) Convenience goods 
A) Industrial goods 
B) Shopping goods 
C) Specialty goods 
D) Convenience goods D

Question 2

Time to market has been found to be most critical in which industry?

Accepted Answer

A) high-tech products 
B) insurance services 
C) financial services 
D) vacation services 
A) high-tech products 
B) insurance services 
C) financial services 
D) vacation services A

Question 3

What is a new product?

Accepted Answer

Answers will vary

Question 4

Which category includes tools and office equipment and is usually purchased in small-order sizes by buyers-often through distributors?

Accepted Answer

A) accessory equipment 
B) services 
C) supply materials 
D) component parts 
A) accessory equipment 
B) services 
C) supply materials 
D) component parts

Question 5

With respect to price and availability,shopping goods are likely to be:

Accepted Answer

A) relatively inexpensive and widely available. 
B) relatively inexpensive but very limited availability. 
C) fairly expensive, available at a large number of selective outlets. 
D) very expensive, very limited availability. 
A) relatively inexpensive and widely available. 
B) relatively inexpensive but very limited availability. 
C) fairly expensive, available at a large number of selective outlets. 
D) very expensive, very limited availability.

Question 6

Describe the business analysis stage of the new-product process.

Accepted Answer

The answer of Describe the business analysis stage of the...

Question 7

Among consumer goods,advertising and wide distribution are especially important for:

Accepted Answer

A) durable goods. 
B) unsought goods. 
C) nondurable goods. 
D) production goods. 
A) durable goods. 
B) unsought goods. 
C) nondurable goods. 
D) production goods.

Question 8

The movie A Beautiful Mind opened originally in a select number of theaters before opening nationwide.After its theatre run,it was shown on pay-per-view channels and then on premium movie channels.The movie was made widely available in video stores.What type(s)of consumer good is this movie? Explain your answer.

Accepted Answer

The answer of The movie A Beautiful Mind opened originally...

Question 9

Assume a new electric automobile is developed that performs much like gasoline except that it doubles a car's miles-per-gallon.However,electricity costs two and one-half times as much as gasoline.Why do you think such a new product might fail?

Accepted Answer

A) poor product quality 
B) insignificant point of difference 
C) too little market attractiveness 
D) poor execution of the marketing mix 
A) poor product quality 
B) insignificant point of difference 
C) too little market attractiveness 
D) poor execution of the marketing mix

Question 10

Two major ways to classify products are by type of ______ and degree of _________.

Accepted Answer

A) user; product tangibility 
B) utility; customizability 
C) value; utility 
D) class; utility 
A) user; product tangibility 
B) utility; customizability 
C) value; utility 
D) class; utility

Question 11

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

Accepted Answer

A) product testing 
B) marketing analysis 
C) needs vs.wants analysis 
D) consumer development 
A) product testing 
B) marketing analysis 
C) needs vs.wants analysis 
D) consumer development

Question 12

KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu.To understand the receptivity to the product in the first place,KFC offers the Double Down for sale:

Accepted Answer

A) exclusively to company employees. 
B) to as broad a geographic region as possible. 
C) to a unidimensional target market. 
D) in a defined area. 
A) exclusively to company employees. 
B) to as broad a geographic region as possible. 
C) to a unidimensional target market. 
D) in a defined area.

Question 13

Assume that,as marketing director for Mazda,you see your sales decreasing in the years since the Honda Prelude with four-wheel steering was introduced.If you hope to regain sales in this market quickly through a new-product action,the most valuable sources of ideas would be:

Accepted Answer

A) consumer suggestions. 
B) employee suggestions. 
C) research and development breakthroughs. 
D) competitive products. 
A) consumer suggestions. 
B) employee suggestions. 
C) research and development breakthroughs. 
D) competitive products.

Question 14

All of the following could be considered sources of open innovation ideas,except:

Accepted Answer

A) current employees 
B) universities 
C) investors 
D) partner firms 
A) current employees 
B) universities 
C) investors 
D) partner firms

Question 15

Perceptual maps and product positioning diagrams are most likely used in which new-product stage?

Accepted Answer

A) business analysis 
B) competitive assessment 
C) product development 
D) commercialization 
A) business analysis 
B) competitive assessment 
C) product development 
D) commercialization

Question 16

Drafting tables would best be considered which type of support goods?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) services 
A) installations 
B) accessory equipment 
C) supplies 
D) services

Question 17

Figure: 10-1  
-According to Figure 10-1,column "B" would represent what type of product?

Accepted Answer

A) Shopping 
B) Convenience 
C) Specialty 
D) Prestige 
A) Shopping 
B) Convenience 
C) Specialty 
D) Prestige

Question 18

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.New uniforms for service personnel and new colour schemes for the service facilities would be examples of:

Accepted Answer

A) style changes 
B) process-line extensions 
C) service-line extensions 
D) major service innovations 
A) style changes 
B) process-line extensions 
C) service-line extensions 
D) major service innovations

Question 19

In terms of price,which of the following types of goods would most likely be relatively inexpensive?

Accepted Answer

A) shopping goods 
B) convenience goods 
C) specialty goods 
D) unsought goods 
A) shopping goods 
B) convenience goods 
C) specialty goods 
D) unsought goods

Question 20

One of the reasons that Ionator is unique is that:

Accepted Answer

A) it cleans services 
B) does not have a health-related warning label 
C) used by large companies in North America 
D) it is a discontinuous innovation 
A) it cleans services 
B) does not have a health-related warning label 
C) used by large companies in North America 
D) it is a discontinuous innovation

Gasoline would be considered a:

Time to market has been found to be most critical in which industry?

What is a new product?

Which category includes tools and office equipment and is usually purchased in small-order sizes by buyers-often through distributors?

With respect to price and availability,shopping goods are likely to be:

Describe the business analysis stage of the new-product process.

Among consumer goods,advertising and wide distribution are especially important for:

Assume a new electric automobile is developed that performs much like gasoline except that it doubles a car's miles-per-gallon.However,electricity costs two and one-half times as much as gasoline.Why do you think such a new product might fail?

Two major ways to classify products are by type of and degree of ___.

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu.To understand the receptivity to the product in the first place,KFC offers the Double Down for sale:

Assume that,as marketing director for Mazda,you see your sales decreasing in the years since the Honda Prelude with four-wheel steering was introduced.If you hope to regain sales in this market quickly through a new-product action,the most valuable sources of ideas would be:

All of the following could be considered sources of open innovation ideas,except:

Perceptual maps and product positioning diagrams are most likely used in which new-product stage?

Drafting tables would best be considered which type of support goods?

Figure: 10-1 -According to Figure 10-1,column "B" would represent what type of product?

In terms of price,which of the following types of goods would most likely be relatively inexpensive?

One of the reasons that Ionator is unique is that:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 10: Developing New Products and Services

Gasoline would be considered a:

Time to market has been found to be most critical in which industry?

What is a new product?

Which category includes tools and office equipment and is usually purchased in small-order sizes by buyers-often through distributors?

With respect to price and availability,shopping goods are likely to be:

Describe the business analysis stage of the new-product process.

Among consumer goods,advertising and wide distribution are especially important for:

Assume a new electric automobile is developed that performs much like gasoline except that it doubles a car's miles-per-gallon.However,electricity costs two and one-half times as much as gasoline.Why do you think such a new product might fail?

Two major ways to classify products are by type of ______ and degree of _________.

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu.To understand the receptivity to the product in the first place,KFC offers the Double Down for sale:

Assume that,as marketing director for Mazda,you see your sales decreasing in the years since the Honda Prelude with four-wheel steering was introduced.If you hope to regain sales in this market quickly through a new-product action,the most valuable sources of ideas would be:

All of the following could be considered sources of open innovation ideas,except:

Perceptual maps and product positioning diagrams are most likely used in which new-product stage?

Drafting tables would best be considered which type of support goods?

Figure: 10-1 -According to Figure 10-1,column "B" would represent what type of product?

In terms of price,which of the following types of goods would most likely be relatively inexpensive?

One of the reasons that Ionator is unique is that:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Two major ways to classify products are by type of and degree of ___.