Multiple Choice
Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.New uniforms for service personnel and new colour schemes for the service facilities would be examples of:
A) style changes
B) process-line extensions
C) service-line extensions
D) major service innovations
Correct Answer:
Verified
Correct Answer:
Verified
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