Question 1

With respect to distribution,convenience goods are available:

Accepted Answer

A) at relatively few outlets. 
B) at a large number of selective outlets. 
C) on a widespread basis at many outlets. 
D) at a very limited number of outlets. 
A) at relatively few outlets. 
B) at a large number of selective outlets. 
C) on a widespread basis at many outlets. 
D) at a very limited number of outlets.

Question 2

The Build-A-Bear Workshop sells custom made teddy bears designed to be given as gifts for almost every occasion imaginable.The Beary Romantic Curly Teddy is one bear designed for people to give to each other on Valentine's Day.The code that the Build-A-Bear Workshop uses to distinguish this teddy bear from the others in its inventory and to order new stock when its numbers are depleted is a(n):

Accepted Answer

A) distinct stock size. 
B) universal product code. 
C) order quantity code. 
D) stock-keeping unit. 
A) distinct stock size. 
B) universal product code. 
C) order quantity code. 
D) stock-keeping unit.

Question 3

There have been pasta sauces on the market for years.These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a:

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) symbiotic innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) symbiotic innovation.

Question 4

Which of the following is considered a durable good?

Accepted Answer

A) silverware 
B) caviar 
C) market research 
D) chewing gum 
A) silverware 
B) caviar 
C) market research 
D) chewing gum

Question 5

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Wide distribution in retail outlets is essential.Why?

Accepted Answer

A) They are durable goods and cannot be sold without personal selling to answer consumers' questions. 
B) They are unsought goods so advertising targets consumers' impulsiveness. 
C) They are nondurable goods and easily substitutable so consumers need to be reminded of their existence. 
D) They are production goods and can easily go out of stock. 
A) They are durable goods and cannot be sold without personal selling to answer consumers' questions. 
B) They are unsought goods so advertising targets consumers' impulsiveness. 
C) They are nondurable goods and easily substitutable so consumers need to be reminded of their existence. 
D) They are production goods and can easily go out of stock.

Question 6

All of the following might be used in the development phase,except

Accepted Answer

A) safety testing 
B) consumer testing 
C) external solicitation of ideas 
D) marketing plan development 
A) safety testing 
B) consumer testing 
C) external solicitation of ideas 
D) marketing plan development

Question 7

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

Accepted Answer

A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation

Question 8

A significant amount of capital is required to purchase ___________,the business buyer deals directly with construction companies and manufacturers through sales representatives:

Accepted Answer

A) accessory equipment 
B) installations 
C) supply materials 
D) component parts 
A) accessory equipment 
B) installations 
C) supply materials 
D) component parts

Question 9

What is derived demand?

Accepted Answer

Derived demand refers to the demand for

Question 10

When audiences are allowed to preview actual movies such as Pretty Woman and Honey,I Shrunk the Kids before they are released to the general public,it is a part of the _____ stage of the new-product process.

Accepted Answer

A) market testing 
B) business analysis 
C) commercialization 
D) screening and evaluation 
A) market testing 
B) business analysis 
C) commercialization 
D) screening and evaluation

Question 11

All of the following are considerations to understand the 'business fit' of a potential new offering,except:

Accepted Answer

A) alignment with firm's mission and vision 
B) alignment with firm's corporate objectives 
C) manufacturing feasibility 
D) selling price 
A) alignment with firm's mission and vision 
B) alignment with firm's corporate objectives 
C) manufacturing feasibility 
D) selling price

Question 12

Classification of products using the terms: nondurable goods,durable goods,and services essentially describe the _______ of a product.

Accepted Answer

A) consumption 
B) tangibility 
C) liquidity 
D) porosity 
A) consumption 
B) tangibility 
C) liquidity 
D) porosity

Question 13

Support goods are items used to assist in producing other goods and services.Support goods include installations,accessory equipment,and:

Accepted Answer

A) supplies and services. 
B) industrial equipment. 
C) consumer tie-ins. 
D) process materials. 
A) supplies and services. 
B) industrial equipment. 
C) consumer tie-ins. 
D) process materials.

Question 14

Heavy-duty Rayovac flashlights are sold throughout Canada.The bulbs used in the flashlights,however,are manufactured by Philips,and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures.This is an example of:

Accepted Answer

A) a tying arrangement. 
B) derived demand. 
C) buildup marketing. 
D) relationship marketing. 
A) a tying arrangement. 
B) derived demand. 
C) buildup marketing. 
D) relationship marketing.

Question 15

Convenience goods are:

Accepted Answer

A) products purchased by organizations. 
B) products purchased for resale. 
C) products used in the production of other items for ultimate consumer use. 
D) products the consumer purchases frequently and with a minimum of shopping effort. 
A) products purchased by organizations. 
B) products purchased for resale. 
C) products used in the production of other items for ultimate consumer use. 
D) products the consumer purchases frequently and with a minimum of shopping effort.

Question 16

Compare continuous,dynamically continuous,and discontinuous innovations.Give examples of each type.

Accepted Answer

The answer of Compare continuous,dynamically continuous,and discontinuous innovations.Give examples of...

Question 17

Discuss how firms today can use 'open innovation' and 'crowdsourcing' when trying to develop a new type of handheld recording device.

Accepted Answer

The answer of Discuss how firms today can use 'open...

Question 18

The following factors contribute to new-product failures or are symptoms of product failure: incompatibility with the firm's objectives and capabilities,competition that is too tough,lack of top management support,and lack of money.However,seven factors,often present in combination,are enumerated in our text.What are they?

Accepted Answer

The answer of The following factors contribute to new-product failures...

Question 19

A young musician goes on tour to promote his new album.The concerts are a huge success,but due to a problem in distribution,the musician's CDs do not arrive in the music stores until six weeks after the tour.Why did CDs sales fall far short of plans?

Accepted Answer

A) poor product quality 
B) insignificant point of difference 
C) too little market attractiveness 
D) poor execution of the marketing mix 
A) poor product quality 
B) insignificant point of difference 
C) too little market attractiveness 
D) poor execution of the marketing mix

Question 20

Which of the following is the best example of a shopping good?

Accepted Answer

A) CD player 
B) Lexus LS 400 luxury automobile 
C) Mercedes Benz CL250 
D) Roget's Thesaurus 
A) CD player 
B) Lexus LS 400 luxury automobile 
C) Mercedes Benz CL250 
D) Roget's Thesaurus

With respect to distribution,convenience goods are available:

There have been pasta sauces on the market for years.These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a:

Which of the following is considered a durable good?

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Wide distribution in retail outlets is essential.Why?

All of the following might be used in the development phase,except

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

A significant amount of capital is required to purchase ___________,the business buyer deals directly with construction companies and manufacturers through sales representatives:

What is derived demand?

When audiences are allowed to preview actual movies such as Pretty Woman and Honey,I Shrunk the Kids before they are released to the general public,it is a part of the _____ stage of the new-product process.

All of the following are considerations to understand the 'business fit' of a potential new offering,except:

Classification of products using the terms: nondurable goods,durable goods,and services essentially describe the _______ of a product.

Support goods are items used to assist in producing other goods and services.Support goods include installations,accessory equipment,and:

Heavy-duty Rayovac flashlights are sold throughout Canada.The bulbs used in the flashlights,however,are manufactured by Philips,and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures.This is an example of:

Convenience goods are:

Compare continuous,dynamically continuous,and discontinuous innovations.Give examples of each type.

Discuss how firms today can use 'open innovation' and 'crowdsourcing' when trying to develop a new type of handheld recording device.

A young musician goes on tour to promote his new album.The concerts are a huge success,but due to a problem in distribution,the musician's CDs do not arrive in the music stores until six weeks after the tour.Why did CDs sales fall far short of plans?

Which of the following is the best example of a shopping good?

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 10: Developing New Products and Services

With respect to distribution,convenience goods are available:

There have been pasta sauces on the market for years.These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a:

Which of the following is considered a durable good?

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Wide distribution in retail outlets is essential.Why?

All of the following might be used in the development phase,except

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

A significant amount of capital is required to purchase ___________,the business buyer deals directly with construction companies and manufacturers through sales representatives:

What is derived demand?

When audiences are allowed to preview actual movies such as Pretty Woman and Honey,I Shrunk the Kids before they are released to the general public,it is a part of the _____ stage of the new-product process.

All of the following are considerations to understand the 'business fit' of a potential new offering,except:

Classification of products using the terms: nondurable goods,durable goods,and services essentially describe the _______ of a product.

Support goods are items used to assist in producing other goods and services.Support goods include installations,accessory equipment,and:

Heavy-duty Rayovac flashlights are sold throughout Canada.The bulbs used in the flashlights,however,are manufactured by Philips,and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures.This is an example of:

Convenience goods are:

Compare continuous,dynamically continuous,and discontinuous innovations.Give examples of each type.

Discuss how firms today can use 'open innovation' and 'crowdsourcing' when trying to develop a new type of handheld recording device.

A young musician goes on tour to promote his new album.The concerts are a huge success,but due to a problem in distribution,the musician's CDs do not arrive in the music stores until six weeks after the tour.Why did CDs sales fall far short of plans?

Which of the following is the best example of a shopping good?

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters