Question 1

Poor product quality is often the result of poor:

Accepted Answer

A) testing 
B) marketing efforts 
C) needs vs.wants analysis 
D) consumer development 
A) testing 
B) marketing efforts 
C) needs vs.wants analysis 
D) consumer development

Question 2

Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers,to understand which ones are most effective.The use of this technique would be commonly found in which stage?

Accepted Answer

A) commercialization 
B) screening and evaluation 
C) market testing 
D) development 
A) commercialization 
B) screening and evaluation 
C) market testing 
D) development

Question 3

The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:

Accepted Answer

A) high-quality prototypes that can't be replicated on mass-production lines. 
B) costs that go far beyond original budgets. 
C) buyers who can't understand the benefits of the new product. 
D) market testing ensures that commercialization will be successful. 
A) high-quality prototypes that can't be replicated on mass-production lines. 
B) costs that go far beyond original budgets. 
C) buyers who can't understand the benefits of the new product. 
D) market testing ensures that commercialization will be successful.

Question 4

Marissa,a college student and her father,a wealthy businessman,were each considering the purchase of a new automobile.As a college student with limited financial resources,Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.Marissa's father,however,knew that he would buy another new car next year.Because it was convenient,he simply went to the local auto dealer and,with little thought or effort regarding the buying decision,bought the first luxury car that he saw.For Marissa,an automobile was a _____; for her father,a car was a ____.

Accepted Answer

A) specialty good; shopping good 
B) specialty good; convenience good 
C) convenience good; specialty good 
D) shopping good; convenience good 
A) specialty good; shopping good 
B) specialty good; convenience good 
C) convenience good; specialty good 
D) shopping good; convenience good

Question 5

Installations:

Accepted Answer

A) are similar to consumer convenience goods. 
B) consist of buildings and fixed equipment. 
C) are items used in the manufacturing process that become part of the final product. 
D) include tools and office equipment. 
A) are similar to consumer convenience goods. 
B) consist of buildings and fixed equipment. 
C) are items used in the manufacturing process that become part of the final product. 
D) include tools and office equipment.

Question 6

What categories of products are classified as business support goods? Give an example of each.

Accepted Answer

The answer of What categories of products are classified as...

Question 7

Describe the advantages and disadvantages of using virtual reality test marketing.

Accepted Answer

The answer of Describe the advantages and disadvantages of using...

Question 8

When it comes to developing new services over new products there are some significant differences.All of the following represent the differences except:

Accepted Answer

A) the service delivery staff is part of the customer experience. 
B) focus on the competition, not on consumers. 
C) local decentralized production of the service is required. 
D) the new-service development process is often difficult for the customer to observe. 
A) the service delivery staff is part of the customer experience. 
B) focus on the competition, not on consumers. 
C) local decentralized production of the service is required. 
D) the new-service development process is often difficult for the customer to observe.

Question 9

Which of the following statements about the screening and evaluation stage of the new-product process is true?

Accepted Answer

A) The external approach decides whether the new-product idea is technically feasible. 
B) Concept testing is part of the internal approach. 
C) New-product ideas are eliminated during the business analysis stage. 
D) A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test. 
A) The external approach decides whether the new-product idea is technically feasible. 
B) Concept testing is part of the internal approach. 
C) New-product ideas are eliminated during the business analysis stage. 
D) A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test.

Question 10

When General Foods introduced Post Cereals with freeze-dried fruits,people found that by the time the fruit had absorbed enough milk,the flakes were soggy.Why did this product fail?

Accepted Answer

A) poor product quality 
B) insignificant point of difference compared to competitive offerings 
C) too little market attractiveness 
D) poor execution of the marketing mix 
A) poor product quality 
B) insignificant point of difference compared to competitive offerings 
C) too little market attractiveness 
D) poor execution of the marketing mix

Question 11

A new beverage by Snapple is currently being sold only in Western Canada.Over the next year,Snapple plans to introduce the beverage sequentially into Canada from west to east.This is called a:

Accepted Answer

A) limited rollout. 
B) phased geographic rollout. 
C) market-product expansion. 
D) regional rollout. 
A) limited rollout. 
B) phased geographic rollout. 
C) market-product expansion. 
D) regional rollout.

Question 12

Walt Disney Imagineering,through its Epcot Innoventions Pavilion,is developing virtual reality application for its guests to enjoy and get feedback on products.When it comes to developing new products this would be an example of:

Accepted Answer

A) development 
B) commercialization 
C) simulated test marketing 
D) virtual reality test marketing 
A) development 
B) commercialization 
C) simulated test marketing 
D) virtual reality test marketing

Question 13

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

Accepted Answer

A) new services usually do not have a tangible product to carry a brand name 
B) most service companies focus on creating only incremental improvements 
C) most service companies focus on continuous innovation 
D) the new-service development process is often easy for the service customer to observe 
A) new services usually do not have a tangible product to carry a brand name 
B) most service companies focus on creating only incremental improvements 
C) most service companies focus on continuous innovation 
D) the new-service development process is often easy for the service customer to observe

Question 14

The Nike LeBron [King James] basketball shoes retail at $199.99 and only come in size 12,the size of LeBron James' shoe.This item is called a(n):

Accepted Answer

A) product class. 
B) product type. 
C) product item. 
D) brand item. 
A) product class. 
B) product type. 
C) product item. 
D) brand item.

Question 15

If consumer demand for Ford cars (a consumer product)increases,the company may increase its demand for paint-spraying equipment (a business good).This illustrates _______.

Accepted Answer

A) unit demand 
B) contrived demand 
C) derived demand 
D) primary demand 
A) unit demand 
B) contrived demand 
C) derived demand 
D) primary demand

Question 16

Figure: 10-1  
-According to Figure 10-1,column "D" would represent what type of product?

Accepted Answer

A) Shopping 
B) Convenience 
C) Specialty 
D) Unsought 
A) Shopping 
B) Convenience 
C) Specialty 
D) Unsought

Question 17

Concept testing is used at which stage in the new-product process?

Accepted Answer

A) new-product strategy development 
B) idea generation 
C) alternative evaluation 
D) screening and evaluation 
A) new-product strategy development 
B) idea generation 
C) alternative evaluation 
D) screening and evaluation

Question 18

Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores.This payment is considered:

Accepted Answer

A) unethical 
B) illegal 
C) a slotting fee 
D) unethical but legal 
A) unethical 
B) illegal 
C) a slotting fee 
D) unethical but legal

Question 19

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to:

Accepted Answer

A) generate awareness among consumers and obtain widespread distribution. 
B) advertise benefits to consumers, stressing point of differentiation and consumer advantage. 
C) educate consumers about entirely new consumption patterns through product trial and personal selling. 
D) obtain widespread distribution. 
A) generate awareness among consumers and obtain widespread distribution. 
B) advertise benefits to consumers, stressing point of differentiation and consumer advantage. 
C) educate consumers about entirely new consumption patterns through product trial and personal selling. 
D) obtain widespread distribution.

Question 20

Price considerations factor prominently in the decision-making process for which support good?

Accepted Answer

A) installations 
B) production goods 
C) raw materials 
D) services 
A) installations 
B) production goods 
C) raw materials 
D) services

Poor product quality is often the result of poor:

Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers,to understand which ones are most effective.The use of this technique would be commonly found in which stage?

The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:

Installations:

What categories of products are classified as business support goods? Give an example of each.

Describe the advantages and disadvantages of using virtual reality test marketing.

When it comes to developing new services over new products there are some significant differences.All of the following represent the differences except:

Which of the following statements about the screening and evaluation stage of the new-product process is true?

When General Foods introduced Post Cereals with freeze-dried fruits,people found that by the time the fruit had absorbed enough milk,the flakes were soggy.Why did this product fail?

A new beverage by Snapple is currently being sold only in Western Canada.Over the next year,Snapple plans to introduce the beverage sequentially into Canada from west to east.This is called a:

Walt Disney Imagineering,through its Epcot Innoventions Pavilion,is developing virtual reality application for its guests to enjoy and get feedback on products.When it comes to developing new products this would be an example of:

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

The Nike LeBron [King James] basketball shoes retail at $199.99 and only come in size 12,the size of LeBron James' shoe.This item is called a(n):

If consumer demand for Ford cars (a consumer product)increases,the company may increase its demand for paint-spraying equipment (a business good).This illustrates _______.

Figure: 10-1 -According to Figure 10-1,column "D" would represent what type of product?

Concept testing is used at which stage in the new-product process?

Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores.This payment is considered:

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to:

Price considerations factor prominently in the decision-making process for which support good?

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 10: Developing New Products and Services

Poor product quality is often the result of poor:

Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers,to understand which ones are most effective.The use of this technique would be commonly found in which stage?

The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:

Installations:

What categories of products are classified as business support goods? Give an example of each.

Describe the advantages and disadvantages of using virtual reality test marketing.

When it comes to developing new services over new products there are some significant differences.All of the following represent the differences except:

Which of the following statements about the screening and evaluation stage of the new-product process is true?

When General Foods introduced Post Cereals with freeze-dried fruits,people found that by the time the fruit had absorbed enough milk,the flakes were soggy.Why did this product fail?

A new beverage by Snapple is currently being sold only in Western Canada.Over the next year,Snapple plans to introduce the beverage sequentially into Canada from west to east.This is called a:

Walt Disney Imagineering,through its Epcot Innoventions Pavilion,is developing virtual reality application for its guests to enjoy and get feedback on products.When it comes to developing new products this would be an example of:

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

The Nike LeBron [King James] basketball shoes retail at $199.99 and only come in size 12,the size of LeBron James' shoe.This item is called a(n):

If consumer demand for Ford cars (a consumer product)increases,the company may increase its demand for paint-spraying equipment (a business good).This illustrates _______.

Figure: 10-1 -According to Figure 10-1,column "D" would represent what type of product?

Concept testing is used at which stage in the new-product process?

Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores.This payment is considered:

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to:

Price considerations factor prominently in the decision-making process for which support good?

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters