Multiple Choice
Marissa,a college student and her father,a wealthy businessman,were each considering the purchase of a new automobile.As a college student with limited financial resources,Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.Marissa's father,however,knew that he would buy another new car next year.Because it was convenient,he simply went to the local auto dealer and,with little thought or effort regarding the buying decision,bought the first luxury car that he saw.For Marissa,an automobile was a _____; for her father,a car was a ____.
A) specialty good; shopping good
B) specialty good; convenience good
C) convenience good; specialty good
D) shopping good; convenience good
Correct Answer:

Verified
Correct Answer:
Verified
Q59: Describe the advantages and disadvantages of using
Q62: What categories of products are classified as
Q199: A young musician goes on tour to
Q200: Which of the following is the best
Q201: Poor product quality is often the result
Q202: Some companies are using neuromarketing techniques to
Q203: The risk and uncertainty of the commercialization
Q205: Installations:<br>A)are similar to consumer convenience goods.<br>B)consist of
Q208: When it comes to developing new services
Q209: Which of the following statements about the