Question 1

The emphasis of a marketing strategy for a dynamically continuous innovation would include:

Accepted Answer

A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain product features and their advantages. 
D) setting the price low. 
A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain product features and their advantages. 
D) setting the price low.

Question 2

Developing the marketing strategy required to commercialize a new idea would be created in which stage?

Accepted Answer

A) idea generation 
B) commercialization 
C) business analysis 
D) development 
A) idea generation 
B) commercialization 
C) business analysis 
D) development

Question 3

Which of the following is NOT a common reason for new-product failures?

Accepted Answer

A) poor execution of the marketing mix 
B) market was too biased 
C) poor product quality 
D) too little market attractiveness 
A) poor execution of the marketing mix 
B) market was too biased 
C) poor product quality 
D) too little market attractiveness

Question 4

Developing a pool of concepts as candidates for new products is an example of:

Accepted Answer

A) proactive production strategy. 
B) new-product mix. 
C) product development. 
D) idea generation. 
A) proactive production strategy. 
B) new-product mix. 
C) product development. 
D) idea generation.

Question 5

Items used in the manufacturing process _____ are called production goods.

Accepted Answer

A) that are used to construct a manufacturing facility 
B) that are essential to research and development 
C) that finance industrial expansion 
D) that become part of the final product 
A) that are used to construct a manufacturing facility 
B) that are essential to research and development 
C) that finance industrial expansion 
D) that become part of the final product

Question 6

Which statement below best describes why iCloud was unique in the industry when Apple launched it in mid-2011?

Accepted Answer

A) no other service offered seamless integration and syncing between multiple devices 
B) other services existed, but only synced multiple personal computers 
C) other services existed, but only synced multiple smartphones 
D) it was the first service that was profitable 
A) no other service offered seamless integration and syncing between multiple devices 
B) other services existed, but only synced multiple personal computers 
C) other services existed, but only synced multiple smartphones 
D) it was the first service that was profitable

Question 7

In terms of promotion,which of the following types of goods stress product differentiation from competitors?

Accepted Answer

A) shopping goods 
B) convenience goods 
C) specialty goods 
D) unsought goods 
A) shopping goods 
B) convenience goods 
C) specialty goods 
D) unsought goods

Question 8

What are the four types of consumer goods? How do they differ?

Accepted Answer

The answer of What are the four types of consumer...

Question 9

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television.Which of the following would you NOT think could be a reason for the shows failure?

Accepted Answer

A) poor product quality 
B) insignificant point of difference compared to shows already on the air 
C) too much knowledge of consumers' television viewing preferences 
D) poor execution of the marketing mix 
A) poor product quality 
B) insignificant point of difference compared to shows already on the air 
C) too much knowledge of consumers' television viewing preferences 
D) poor execution of the marketing mix

Question 10

In the new-product process,the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Accepted Answer

A) commercialization. 
B) screening and evaluation. 
C) market testing. 
D) development. 
A) commercialization. 
B) screening and evaluation. 
C) market testing. 
D) development.

Question 11

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines are the company's:

Accepted Answer

A) product mix. 
B) stock-keeping units. 
C) product category. 
D) product hierarchy. 
A) product mix. 
B) stock-keeping units. 
C) product category. 
D) product hierarchy.

Question 12

When CIBC Canada decided to offer telephone and Internet banking,this would be classified as what type of service innovation?

Accepted Answer

A) basic service improvements 
B) major process innovation 
C) service-line extensions 
D) process-line extensions 
A) basic service improvements 
B) major process innovation 
C) service-line extensions 
D) process-line extensions

Question 13

The 'Lean Startup' preaches constant iteration of products.This process can be referred to as:

Accepted Answer

A) limited rollout 
B) phased geographic rollouts 
C) market-product expansion 
D) fast prototyping 
A) limited rollout 
B) phased geographic rollouts 
C) market-product expansion 
D) fast prototyping

Question 14

The Ionator would be classified as what type of innovation?

Accepted Answer

A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) new-market innovation 
A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) new-market innovation

Question 15

Websites such as IDEO and InnoCentive use ___________ to obtain ideas.

Accepted Answer

A) crowdsourcing 
B) online ideation 
C) real-time feedback 
D) "free time" 
A) crowdsourcing 
B) online ideation 
C) real-time feedback 
D) "free time"

Question 16

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes.This is characteristic of:

Accepted Answer

A) shopping goods. 
B) convenience goods. 
C) specialty goods. 
D) unsought goods. 
A) shopping goods. 
B) convenience goods. 
C) specialty goods. 
D) unsought goods.

Question 17

Which of the following products at the time of its introduction was the best example of a continuous innovation?

Accepted Answer

A) home security system 
B) disposable lighter 
C) microwave oven 
D) electric toothbrush 
A) home security system 
B) disposable lighter 
C) microwave oven 
D) electric toothbrush

Question 18

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A) iTunes 
B) iPad 
C) iPhone 
D) MacBook Air 
A) iTunes 
B) iPad 
C) iPhone 
D) MacBook Air

Question 19

With respect to price,which of the following types of consumer goods would most likely be fairly expensive?

Accepted Answer

A) convenience goods 
B) shopping goods 
C) specialty goods 
D) unsought goods 
A) convenience goods 
B) shopping goods 
C) specialty goods 
D) unsought goods

Question 20

In the new-product process,the stage at which the product is positioned and launched in full-scale production and sales is called:

Accepted Answer

A) commercialization. 
B) screening and evaluation. 
C) business analysis. 
D) development. 
A) commercialization. 
B) screening and evaluation. 
C) business analysis. 
D) development.

The emphasis of a marketing strategy for a dynamically continuous innovation would include:

Developing the marketing strategy required to commercialize a new idea would be created in which stage?

Which of the following is NOT a common reason for new-product failures?

Developing a pool of concepts as candidates for new products is an example of:

Items used in the manufacturing process _____ are called production goods.

Which statement below best describes why iCloud was unique in the industry when Apple launched it in mid-2011?

In terms of promotion,which of the following types of goods stress product differentiation from competitors?

What are the four types of consumer goods? How do they differ?

In the new-product process,the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines are the company's:

When CIBC Canada decided to offer telephone and Internet banking,this would be classified as what type of service innovation?

The 'Lean Startup' preaches constant iteration of products.This process can be referred to as:

The Ionator would be classified as what type of innovation?

Websites such as IDEO and InnoCentive use ___________ to obtain ideas.

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes.This is characteristic of:

Which of the following products at the time of its introduction was the best example of a continuous innovation?

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

With respect to price,which of the following types of consumer goods would most likely be fairly expensive?

In the new-product process,the stage at which the product is positioned and launched in full-scale production and sales is called:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 10: Developing New Products and Services

The emphasis of a marketing strategy for a dynamically continuous innovation would include:

Developing the marketing strategy required to commercialize a new idea would be created in which stage?

Which of the following is NOT a common reason for new-product failures?

Developing a pool of concepts as candidates for new products is an example of:

Items used in the manufacturing process _____ are called production goods.

Which statement below best describes why iCloud was unique in the industry when Apple launched it in mid-2011?

In terms of promotion,which of the following types of goods stress product differentiation from competitors?

What are the four types of consumer goods? How do they differ?

In the new-product process,the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines are the company's:

When CIBC Canada decided to offer telephone and Internet banking,this would be classified as what type of service innovation?

The 'Lean Startup' preaches constant iteration of products.This process can be referred to as:

The Ionator would be classified as what type of innovation?

Websites such as IDEO and InnoCentive use ___________ to obtain ideas.

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes.This is characteristic of:

Which of the following products at the time of its introduction was the best example of a continuous innovation?

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

With respect to price,which of the following types of consumer goods would most likely be fairly expensive?

In the new-product process,the stage at which the product is positioned and launched in full-scale production and sales is called:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters