Exam 10: Developing New Products and Services

In terms of brand loyalty,consumers prefer specific brands,but will accept substitutes after consideration with which type of consumer goods?

Printer paper would be classified as which type of support goods?

Which product below is likely to be sold using personal selling primarily?

Conducting in-person taste tests and using the Internet to virtually test new concepts are most likely to occur in which stage?

According to Figure 10-2,column "C" represents a

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product)with consumers is called:

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made.What is this type of payment called?

Which of the following is the best example of a nondurable good?

Which type of consumer good is purchased relatively infrequently and takes some time to make the purchase decision due to some comparison shopping?

The addition of Sparkling Apple-Scented,Invigorating Breeze-Scented,and Summer Citrus-Scented versions of Mr.Clean antibacterial cleaning liquid is an example of:

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Many Canadian banks now offer their customers insurance offerings would be example of:

TB Figure 1 is a representative sample of 3M's: TB Figure 1

Which type of consumer good is purchased infrequently and takes an extensive amount of time to make the purchase decision and obtain the item?

The Toronto Hospital for Sick Children consists of inpatient hospital care,outpatient physician services,and medical research.For the hospital,these would be considered their:

Napster software allowed an individual to easily search and swap MP3 (a technique for compressing files into a size that moves faster on the Internet)musical files with other individuals.When it was introduced,it would have been an example of a:

Wax for making candles would most likely be classified as which type of good?

Nike's __________ are shoes and clothing.

The use of crash test dummies for a new seatbelt design is most likely to be used in which stage?

As the founder of a new startup,you pose a question on your website,asking current and potential customers what else they would like to see the startup offer or improve upon.Essentially,the startup is using ______________ for ideas.

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.A Canadian university or college offering a totally online MBA program where you never have to visit the campus to complete your degree would be example of: