Multiple Choice
Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.A Canadian university or college offering a totally online MBA program where you never have to visit the campus to complete your degree would be example of:
A) style changes
B) process-line extensions
C) major process innovations
D) major service innovations
Correct Answer:
Verified
Correct Answer:
Verified
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