Multiple Choice
Assume a new electric automobile is developed that performs much like gasoline except that it doubles a car's miles-per-gallon.However,electricity costs two and one-half times as much as gasoline.Why do you think such a new product might fail?
A) poor product quality
B) insignificant point of difference
C) too little market attractiveness
D) poor execution of the marketing mix
Correct Answer:
Verified
Correct Answer:
Verified
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