Exam 17: Advertising, Sales Promotion, and Public Relations

Because consumers often do not pay close attention to advertising messages,advertisers want to reach the same audience more than once.The average number of times a person in the target audience is exposed to a message or advertisement is called:

At a trade show for clean-technologies,a manufacturer of water treatment equipment asks passersby to drop off their business card into a fishbowl to win a free iPad Air.This is an example of a:

The FACTS ad below is an example of which type of appeal?

For marketers,the primary objective of coupons is to:

One reason for using magazines as an advertising medium is:

Most advertising messages are made up of two types of elements.They are:

Which of the following statements about comparative advertising is true?

Which test is likely to use an eye-tracking electronic device to observe where consumers view the screen during a television ad?

Which of the following statements about aided recall post-tests is true?

Reminder advertising is most likely to be used at which stage of the product life cycle?

At the beginning of the school year in September,Pfizer pharmaceutical ran an ad in several women's magazines in which it suggested that the timing may be right for vaccination.Pfizer was using _____ advertising.

Automobile advertising is likely to follow which strategy?

Describe the four ways,discussed in the textbook,about how marketers can interact with user-generated content.

A documentary on CBC is discussing the latest David Suzuki book on sustainability and green living.An advertisement for the new Hummer H4 comes on.The makers of Hummer would consider this ad:

With the growing trend of online television,including pirated sites offering illegal video downloads,how do you think rating companies,such as Nielson Rating,will be affected?

The use of personal video recorders (PVRs)and digital video recorders (DVRs)forced advertisers to come up with creative strategies to ensure their ads were getting across to watchers.According to the text,which was a strategy adopted by advertisers?

The United Way of Canada runs monthly advertisements that are focused on building their reputation and goodwill for future fundraising drives.These are known as:

A political ad that incorporates a fear appeal would most likely be expressed as

For marketers,the primary objective of a deal is to:

Which of the following statements about sales tests is true?