Exam 17: Advertising, Sales Promotion, and Public Relations

The ad advised readers to "Try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a:

The Canadian government ran an extremely graphic video that depicted a teenager driving a car while texting,and getting into an accident that showed blood and exposed bones.The focus on this was ___________ appeal.

Program-length (30-minute)advertisements that take an educational approach to communication with potential customers are called:

An ad for Citrucel fibre supplement claimed that in a blind taste test,consumers preferred the taste of Citrucel to Metamucil 2 to 1.This ad is an example of _____ advertising.

Consumer-oriented sales promotions are:

A brochure in the literature sent to retailers began with the following statement: "Retailers,these new sunglasses come with their own attractive free-standing carousel that fits perfectly next to your cash register." Which sales promotion does this exemplify?

Canadian Tire prefers an advertising approach where their own team creates,buys,and distributes advertisements.Canadian Tire uses which strategy?

The other name used for aided recall tests is:

According to an Ipsos Reid poll commissioned by the Institute of Communication Agencies (ICA),all of the following statements are true EXCEPT:

Advanced technology may soon allow a shopper,who is looking at different choices of canned spaghetti sauce at Loblaws,to receive an ad from Prego spaghetti sauce describing the advantages of their brand over the house brand.This is an example of:

The speed with which buyers forget about a brand if advertising is NOT seen is called:

Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day.Taco Bell used a sales promotion technique called:

An ad for Hydroxycut,an advanced weight loss formula by GNC shows a woman who claims that she lost "an incredible 23 pounds." This ad is using a:

All of the following are correct statements about print newspapers and digital newspapers except:

A Taste of Greece,a restaurant chain that is known for its Extra Juicy Hero sandwich,wants to encourage repeat purchases and create customer loyalty.Which sales promotion should it employ?

Coupons,sweepstakes,and samples are examples of:

As traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of non-traditional advertising options - in airports,doctors' offices,health clubs,or theatres - called:

The Beef Council promotes a series of ads in which the tag line is "Beef-it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef.This type of ad is a _____.

What type of sales promotion is McDonald's using when it sells drinking glasses commemorating the 100^th birthday of Walt Disney to consumers who also purchase a 'Happy Meal'?

The mother handed her college-aged son a piece of paper and said,"By redeeming this you will receive 25 cents off your next purchase of Birdseye lima beans." Birdseye is using a _____ to stimulate demand for its lima beans.