Exam 3: Scanning the Marketing Environment

Lawyers often joke that they will never run out of business because of the increase in blended families.This is because ____ percent of all first marriages in Canada end in divorce?

Many Canadians are changing their attitudes toward health.List ways in which are seeing this.

Frank has a gross income of $24,000.He pays $4,000 in taxes.His yearly expenditures for food,shelter,and clothes total $17,250.What is his discretionary income?

By 2050,the median age in Canada will increase by almost:

Distribution (in the sense of shipping products)is particularly important to which form of competition?

The average Canadian family size is about:

What conditions exist when a competitive analysis reveals powerful buyers?

Practitioners recognized the need to differentiate businesses before and after the Internet became an integral part of marketing.They have coined the term "pure-play online competitors" to describe businesses that uses the Internet in their day-to-operation.List three ways that a pure play online business differs from the more traditional,pre-Internet business.

In recent years,Canadians have spent a decreased portion of their disposable income for eating out.Two factors account for this trend - the recession of the early '90s and many baby boom households are in the midst of their child-raising years,causing increased spending on food at home.This is an example of how _____ forces directly affect marketing.

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrive at your house.ImageTwin has developed a scanning system with which it has gathered the measurements of individuals of all different sizes.All of the information has been fed into a database.Now,when you buy something at LandsEnd.com,you can see a 3D image of what the item should look like on your body.If ImageTwin is successful in promoting this product,it could have its strongest influence on the _____ forces of the marketing environment.

What are the major considerations for conducting environmental scanning for a new model of automobile?

Tiger Direct is an online company that exists only in the online world.Because Tiger Direct does not have bricks and mortar,it can be referred to as a:

Boston Consulting Group is giving a presentation to one of their clients and highlights different trends that are affecting the business environment.They conclude that all of the following are environmental trends that typically arise from each of the following sources except:

Which of the following statements accurately describes a recent trend in the Canadian family?

Canadian recently put a new bill in place (Bill C-28)to fight against Internet and wireless spam.The bill refers to spam as:

Which of the following statements concerning technological forces is true?

The principal source of growth in the Canadian population will be from:

The well known self-regulatory group for competitive businesses is the:

CanWest MediaWorks and Rogers Wireless have even launched a new TV-type service for users of Blackberry devices,called BbTV.Consumers received 30- to 90-second clips from Global TV and Rogers Sportsnet sandwiched between five-second ads.This is one way that ____ forces have jointly influenced marketers.

Office Depot has developed wireless,handheld computers for its staff.When customers inquire about a product,a computer-equipped sales associate can pull detailed information on products right out of the corporate database.Employees at one store can contact employees at another store for advice or information.This is an example of how _____ can be used to enhance marketing.