Exam 3: Scanning the Marketing Environment

John wants to buy WWE SmackDown vs.Raw,a new video game marketed for the Xbox 360,a Microsoft and WWE joint venture.The game costs $65 and will only play on an Xbox 360 game console,which will cost him about $450.If he commits to buying the Xbox,it is unlikely he will buy anything but Xbox games due to:

Why might a new company decide to target baby boomers,as opposed to Generation X?

When car manufacturers advertise that they offer the highest quality of vehicle available with all of the most desirable features at the lowest possible price,they try to compete by appealing to consumers'________________.

A new brewery that wants to market beer nationally must deal with the fact that Anheuser-Busch spends over $225 million a year on marketing.This statement is an example of _____ for the new national brewery.

Which generational cohort is the Samsung ad in TB Figure 2 below most likely trying to reach? TB Figure: 2

When a local merchant issues several different ads,each in a different language,and distributed to different areas of the community,they recognize the importance of:

Why are marketers interested in baby boomers?

Facebook has faced significant scrutiny from many privacy regulators since its creation,including from Canada's Privacy Commissioner,which forced Facebook to undergo numerous account changes to make controlling your privacy settings easier.Facebook was influenced by which force?

TB Figure: 1 -According to TB Figure 1 above,in what year will the population totals for people under 14 and people over 60 be relatively the same?

Examples of possible barriers to entry include all of the following with the exception of:

Forrester Research estimates marketers in 1999 lost about $3 billion in potential sales because consumers were worried about privacy.Although there are several laws being considered that would protect consumers' rights to privacy,none have yet made been made into a law.This is one way _____ forces have not helped the growth of electronic commerce.

How would the following environmental trends influence the success of a manufacturer of televisions,video,and Blu-Ray players,and related equipment? (1)growing number of older Canadians,(2)population shifts to remote suburbs and small towns,(3)increase in per capita income and standard of living,and (4)increased use of communication technology (for example,growing numbers of households have cable connections).

'Survivor' has been a very popular television show.It shows a group of sixteen strangers being placed in two competitive teams of eight.Each team must survive in a natural environment that is harsh and demanding.A reviewer described one of the teams in Survivor Africa as being baby boomers versus Generation X.What do you infer from this statement?

Statistics Canada revealed that coffee consumption in Canada has risen to over 90 litres.Sports drinks,energy drinks,and bottled water all saw increases in consumption as well.But tea and soft drink consumption actually declined.This type of information is the result of:

Some merchants at the beginning of the 2007 Christmas season were worried consumers would not be willing to buy as much as they had in years previously.As a result,these retailers purchased fewer items for their inventories.Manufacturers sold less because the retailers did not want to have as large an inventory as usual.Manufacturers had to lay people off because their production was down,and many consumers actually did have less money to spend.This is an example of how _____ forces directly affect marketing.

When the maker of a popular mobile search application utilizes gesture,touch,and voice in a way to mimic how we operate day-to-day,the application maker recognizes which of the following rising trends?:

By 2031,visible minorities are projected to represent almost ____ percent of the Canadian population.

When assessing which fast-food restaurant to eat a hamburger at,you are essentially assessing the ____________ in the fast-food market.

The Mutual Bank of Hong Kong selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how _____ forces affect marketing.

Bernadin Canning products recently launched a new home canning,jarring,and preserving DIY kit.Which consumer group is likely to be the target of this traditional activity?