Exam 3: Scanning the Marketing Environment

As the cost of wireless connectivity,Internet service,and smartphones declined,social networking became affordable for consumers around the world.Facebook has leveraged this __________ force.

In the 1960s,U.S.President Kennedy developed what is known as the Consumer Bill of Rights.This legislation was developed to protect consumers from unscrupulous marketers and guaranteed consumers to four fundamental rights,including the right to be informed,the right to choose,the right to be protected and the right to be heard.More recently,the Children's Online Privacy Protection Act (1998)Act has been legislated in the U.S.Many laws such as these are the results of:

Carl and Nancy Johnson prepared a household budget in an attempt to better manage their money.As part of the budgeting process,Carl and Nancy prepared the following list: After totaling their necessary expenses,Carl and Nancy subtracted that figure ($1965)from their monthly income of $4500.The Johnsons were happy to realize that after paying bills each month,they had $2535 left over.That money that was left after paying expenses is an example of their _____ income.

Define Generation X,and explain why it is important to marketers.

Anya has been instructed to prepare a short paper on her ancestry.She has asked some friends to explain the topic to her.Which of the following statements offers the BEST explanation?

Which major demographic factor most likely accounts for a step-parent purchasing one of Hallmark's specially-designed cards and verses?

The generation of children born to baby boomers,a period of increasing births,is sometimes referred to as a(n):

Use of Facebook has grown significantly in developing countries over the last couple of years as internet and smartphone connectivity has increased as well in these countries.This rising trend is an example of _____ forces.

What are barriers to entry? Define and give examples.

The money a consumer has left after paying taxes to use for food,clothing,and shelter is known as:

How does the economy affect marketing?

The owner of your local KFC franchise has had a good year with rising revenues and reduced operating costs that resulted in a personal income of roughly $100,000.Approximately one-third of that was taken for provincial and federal income taxes,and another third went to pay for mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

TD Bank has recognized the trend of consumers experiencing time poverty,and has implemented numerous strategies except:

When a local gift shop creates an online "gift" for the mobile game CityVille that users can purchase and play with online,this is an example of:

The grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is known as

At the end of one year you made $100,000CDN,this income is known as:

Statistics Canada reports that Canadians are consuming less sugar,less fat,and fewer calories in their diets.Many Canadians are also drinking healthier beverages,including bottled water and juices,instead of traditional soft drinks in response to the obesity public health threat.This concern represents:

Which product below is likely purchased using discretionary income?

What are some examples of the changing roles of men and women? What are their implications for marketers?

The trend toward eco-consciousness has opened up numerous opportunities for creative businesspeople who are often referred to as: