Exam 3: Scanning the Marketing Environment

In considering its competition,a firm must assess the likelihood of new entrants.Additional producers in the marketplace typically:

With more individuals wanting tools for obtaining information,offering opinions,and interacting with friends,Facebook was influenced by which major force?

Paul Avery is a salesperson at the only Ford automobile dealership in Winnipeg,Manitoba.However,there are several other auto dealerships in town,offering both domestic and foreign cars and trucks.Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy,they can simply buy a car from one of the many other comparable dealers in Winnipeg.This is an example of:

The power of buyers will increase when:

According to one of the world's largest publishers,it was unprepared for recent increases in the demand for books about security.To prepare for the shift in demand,the publisher should have engaged in:

The local City Hall is assessing the need to build an additional community centre in the town.To be successful,they need to understand demographic shifts in the population and various cultural changes in their community.The City will be most concerned with which force?

Spending on foreign travel is up,spending on entertainment and dining outside the home is also up,in particular,spending on ethnic foods.This illustrates another important trend in that Canadians are becoming more ________.

Barriers to entry are business practices or conditions that make it difficult for new firms to enter the market.Which of the following is not an example of a barrier to entry?

Business experts agree that new technologies,particularly social networking sites,are enabling marketers and,more importantly,are ________ customers.

The largest consumer group working on behalf of the Canadian consumer is:

Which of the following factors can be used to help explain why Generation Y women no longer feel the need to be feminists?

eBay,which allows consumers to engage in online buying and selling globally,is known as a:

Best Buy research revealed that consumers were beginning to see ________ as a critical element of their electronics purchases.

The United Way of Canada is constantly monitoring different social forces in the marketing environment.Which statement below most accurately relates to social forces?

One-way satellite transmission has been used widely throughout Canada via systems like WebTV.Consumers will have access to two-way satellite transmission,which is significantly faster and does not require a dial-up connection.The introduction of two-way satellite transmission will make systems like WebTV obsolete.This would be an example of how _____ forces affect the marketing environment.

By 2011,the Canadian population is estimated to be 34 million; by 2050,it is expected to be 43 million and even more ethnically diverse.This demographic information is part of which environmental factor?

You are in charge of the marketing program for a consumer electronics company.You have been asked to think about developing a plan that will allow the firm to grow sales by at least 10 percent each year for the next five years.Prior to developing these plans you should engage in which of the following processes?

You are the marketing director for McDonald's and have observed increased sales of salads,water,and hamburgers with no mayo on them.As a result,you decide to offer a "buy one large salad and receive a bottle of water for free" promotion at your stores.Which environmental force most likely has contributed to this change in dietary habits?

TB Figure: 1 -According to TB Figure 1 above,by the year 2050,which age group is projected to account for most of the world's population?

In 2001,the number of people who attended music concerts,plays,and other live entertainment declined significantly because many people did not believe they had the _____ income to enjoy such events.