Exam 3: Scanning the Marketing Environment

How do you think the Anti-Spam Legislation (Bill C-28)will affect consumers' confidence to continue using social networking sites as prevalently as they are now?

Developing marketing plans to reflect the unique attitudes,ancestry,communication preferences,and lifestyles of ethnic Canadians is called ______.

What changes have occurred in the last 25 years in the structure of the Canadian family?

A new travel company decides to launch a 'concierge-style' travel service that organizes everything from pick-up at home,transport to the airport,and all the little aspects of the subsequent trip,such as transportation and meals.Further,they have selected all of the hotels to be wheelchair- and walker- friendly.Who is the likely target market for this travel company?

An information and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings is known as a:

Which of the following statements about e-commerce is true?

The Government of Canada recently completed a population census.Their findings indicate that generally,the population of Canada is becoming:

Responding to the movement towards reducing our carbon footprint,the federal government recently made financial incentives available to Canadians who made their homes more energy-efficient.According to an environmental scan of Canada,this growth in eco-consciousness reflects a change in _____ forces.

The Hotel Association of Canada suggests that six in ten Canadians look for an environmentally friendly hotel as part of their travel plans.This is an example of consumers':

The concern for obtaining the best quality,features,and performance of a product or service for a given price will drive consumption behaviour into the foreseeable.This is known as:

A Vancouver-based packaging company has created a package made from a renewable resource called palm fibre,which composts in less than 90 days and provides a healthy contribution to soil.In this way,they are able to reach those who are ________________.

A day care conducted a survey and found that 60 percent of Canadian women work outside the home and are no longer home to watch children that are too young for school.The day care offers a special that says: "Heading back to work after maternity leave? Leave the kid watching up to us!" The day care is taking advantage of which trend?

The roles of men and women in Canadian society have changed dramatically during the past decades.For instance,more women are actively and successfully pursuing careers in both the public and private business sectors.Women across the nation have established successful managerial and professional positions as doctors,lawyers,and astronauts.Such changes in the role of women in society have necessitated that marketers adjust their marketing activities.Which of the following is NOT an example of marketing changes due to changing roles of women in the workforce?

The competitive industry where Ford,GM,and Toyota operate in can best be described as:

A marketing manager for Foster Parent's Plan of Canada reads in Macleans that despite the Internet and television,Canadians are actively engaged in their communities.Over fifty percent have performed volunteer work and almost 80 percent have donated money to charities.She asks research and development personnel to identify possible new ad campaigns that will encourage this high levels of community-connectedness to continue.This ad campaign change is the result of the managerial activity:

A marketing manager for United Way reads in a business journal that despite the Internet and television,North Americans are actively engaged in their communities.54 percent have performed volunteer work and 78 percent have donated money to charities.She asks research and development personnel to identify possible new ad campaigns that will encourage this high levels of community-connectedness to continue.This ad campaign change is the result of the managerial activity:

Within the Canadian labour force,the number of tasks to do is expanding,while the time available to do them is shrinking.This has led to the phenomenon of ________________.

Marketers are activating traditional 'static' messaging and products by employing which mobile technology to engage consumers?

As a result of fears about bioterrorism in general and anthrax in particular,envelope manufacturers have designed an envelope with a window at the bottom edge so that a recipient can examine the contents of the letter without having to open the envelope.This envelope is expected to have a high level of popularity.It is an example of how _____ forces can improve the quality of life through marketing.

Sobeys Inc.,a major supermarket,offers its shoppers the convenience of one-stop shopping,including groceries,in-store pharmacies,wellness centres,and banking services.In this way,they are able to reach those who are ________________.