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    Exam 3: Scanning the Marketing Environment
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    Developing Marketing Plans to Reflect the Unique Attitudes,ancestry,communication Preferences,and Lifestyles
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Developing Marketing Plans to Reflect the Unique Attitudes,ancestry,communication Preferences,and Lifestyles

Question 122

Question 122

Multiple Choice

Developing marketing plans to reflect the unique attitudes,ancestry,communication preferences,and lifestyles of ethnic Canadians is called ______.


A) trend marketing
B) ethnic marketing
C) target marketing
D) local marketing

Correct Answer:

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