Exam 3: Scanning the Marketing Environment

Becoming a new provider of hydroelectric power in Quebec is likely difficult and so existing providers do not worry much about new competition.Therefore,the ______________ is/are likely high in this marketplace.

Cisco Systems,the computer networking equipment giant communicates with its distributors,resellers,and customers using its:

Bell Canada frequently commissions numerous studies of the market to gather information on events outside the organization and learn and interpret any trends.Bell is engaging in which activity?

Michael is recently divorced and has two children.He moves in with Leanne,also a recent divorcee who has one child.How is this new family structure classified?

Emily had an excellent year as a saleswoman in 2007.She earned $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.She was given a six-week all expenses paid vacation by the company for her sales performance that had a value of $9,000.Her provincial and federal income taxes totaled $24,000.What was her discretionary income?

A local community league has seen a steady month-over-month increase in the number of individuals who join their weeknight pick-up sports activities.Clearly,this community is seeing a(n)__________ as it relates to an individual's health.

When assessing the viability for a new store location,Starbucks will review the population distribution,income,and occupation of those residents that inhabit each area.Which item below is Starbucks most concerned with?

A consultancy is presenting to their client about the importance of creating a friendly working culture to increase productivity.Which of the following statements about culture is true?

Changes in social forces can have a dramatic impact on a marketing strategy,some of these social forces in the environment include the demographic characteristics of the population,and it's _____.

How many Canadians are considered active personal bloggers?

Although in Canada reasonable efforts are made to provide a "level playing field" in business,it would be difficult for a new Canadian automobile company to be established today,primarily because of:

Responding to consumer demand for value,Sobeys offers a line of products that come with a low-price guarantee.In this way,they are able to reach those who are ________________.

Kodak,Fuji,and Agfa control the majority of sales for amateur photographic film.This exemplifies the competitive situation called:

MJ Home Builders Inc.reviews the monthly published 'Consumer Confidence' report,issued by the Federal Government,as one consideration when deciding to begin building more homes.This report would be considered an aspect of _____ forces within the marketing environment.

Describe how marketers might use different 'ethnic marketing' strategies to engage with different ethnic groups to sell financial services.

More magazine is a new publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how changing _____ characteristics impact the marketing environment.

John's Auto Body shop has fewer than 5 employees; the local community business census specifically refers to his firm as a:

Shoppers Drug Mart has been opening an increasing number of stores in areas where the 'baby boomer' generation makes up a large proportion of the population.Which force is likely playing a factor in these decisions?

You are the Director of Marketing for Starbucks.You are doing an environmental scan to help you create a three-year marketing plan for increasing your presence in Canadian post-secondary institutions.Which of the following environmental trends should you consider the MOST important?

Most of the catalogue retailers during the 2007 Christmas season offered buyers price reductions,coupons,two-for-one buying opportunities and/or free delivery.This is because these catalogue retailers operate in: