Exam 3: Scanning the Marketing Environment

Which of the following offences is not a criminal offence under the Competition Act in Canada?

A new ad from Toys'R'us is directed to children using common Disney characters.This ad would be allowed in all provinces except:

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation.

Surveys of consumer expectations are tracked over time by researchers,who ask such questions as "Do you expect to be better off or worse off financially a year from now?" Surveyors record the share of positive and negative responses to this question and related ones to develop an index,sometimes called a consumer confidence or consumer sentiment index.These results of these surveys most directly relate to the _____ forces within the marketing environment.

When compared to baby boomers,members of Generation X:

HSBC Bank International Ltd.(Europe's largest bank)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to

You are the Director of Marketing for Starbucks.You are doing an environmental scan to help you create a three-year marketing plan for the Canadian market.Which of the following environmental trends should you consider the MOST important?

When a local coffee shop launches a new mobile version of their traditional website that can be found using a mobile phone,the coffee shop recognizes the importance of:

Per capita income ranges from $115,000 in Luxembourg,to $50,000 in Canada,to $600 in Afghanistan.Per capita income is a component of which environmental category?

Marketers are using social media to engage different ethnic groups because it allows for customization of the messages,images,and languages used.This is important because by 2031,it is estimated that _____ percent of the Canadian population will be part of an ethnic group.

When taxes rise at a faster rate than does disposable income,what must consumers do?

The increase in immigration to Canada is likely to result in a firm's ____________ playing a larger role in marketing.

The Competition Act is a key piece of legislation in Canada.What is the Act designed to do? Highlight three important areas covered by the Competition Act.

How are Generation Y members likely to view wireless communication?

P&G uses an online collaborative tool to discuss confidential feedback on new product ideas for their employees spread across the country.P&G is using:

While watching the recent election or SuperBowl,a Twitter hashtag was superimposed at the bottom of the television screen,encouraging viewers to tweet their thoughts about the event.Considering that 65 percent of Canadians are also using this space for accessing the internet and using various gadgets,experts are referring to this shift as the new:

In a situation where coffee bean prices doubled,resulting in the price of coffee doubling as well,consumers may switch to tea,where the prices remained stable.This collective marketplace likely has which type of competition?

When individuals publish information on social networking sites,such as Facebook,Twitter,or Google+,they are generating what type of content?

Many Canadian consumers,particularly working women,are living harried lives and want to do business with companies that can offer them greater convenience.Many businesses are responding by offering express lanes of checkouts,longer store hours,drive-through windows,delivery services,and electronic shopping.These businesses are responding to customers experiencing:

Environmental scans have shown that the population of Canada is undergoing dramatic change.For example,the number of people in this country who are between the ages of 20 and 34 has declined since 1990.On the other hand,the number of people who are 65 years of age or older has increased.These changes in the Canadian population are examples of _____ changes to which marketers must respond.