Exam 3: Scanning the Marketing Environment

Which of the following does NOT constitute one of Canada's top 10 major CMA urban regions which in total account for over 50 percent of the Canadian population?

A company engaged in environmental scanning is:

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express,they recognized that consumers were concerned about obtaining the best quality for a given price.This concept is known as:

Search-Engine Optimization (SEO)refers to the concept of:

Coupons and sales are frequently used marketing tactics in which form of competition?

McDonald's uses different promotional messages in different parts of Toronto,depending on the predominant language spoken.McDonald's is likely using which strategy?

Name the four basic forms of competition and give an example of each.

The Canadian population is growing older,becoming more ethnically diverse,and increasingly living in nontraditional families.Marketers must observe how _____ forces are affecting the marketing environment.

Sir Galahad's is a high-fashion boutique selling top-of-the-line men's clothing and accessories.The keys to Sir Galahad's success include knowing men's changing fashion tastes and providing something different from other clothing retailers.In addition,because of the high value of the merchandise,Sir Galahad's management is searching for information on available computerized inventory controls and sales order processing.From this description,one can infer that the environmental category of least importance to Sir Galahad's is:

The retailer Target decided to open their first twenty stores in Canada in all markets that have a population of 100 000 or more,Target was focused on _____________ areas.

Social media has become an integral part of the lives of Canadians,with _________ people active on Facebook.

When a company uses different QR codes on different posters spread throughout a city,they are able to understand which ads are more effective than others and which locations are best.This use of technology recognizes the importance of:

Mobile marketing is perhaps the core emerging digital platform for marketers because more than ____ million Canadians have mobile phones.

The competition between McDonald's,Wendy's,and Burger King is known as which form of competition?

The marketing component of e-commerce is also known as online marketing and:

Since the mid-1970's,the major shift in Canadian population has been:

Over the last three years a local homebuilder has received an increasing number of requests that ask for the home to include several living areas for extended family members staying long term.The major driver of this shift is:

Which of the following statements about baby boomers is NOT true?

There are only five major recording labels in the world - Bertelsmann AG's BMG Entertainment,EMI Recorded Music,Sony Music Entertainment,Time-Warner's Warner Music Group,and Seagram's Universal Music Group.They are responsible for the large majority of music recordings that are made.Harry says that the five music companies operate in an oligopoly.Maryanne says that the five companies operate in monopolistic competition.Explain how each came to his or her conclusion.Who is correct?

TB Figure: 1 -According to TB Figure 1 above,in 2005 the approximate size of the world population of those aged 0-14 was