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Walmart Decides to Run Two Different Ads in Toronto,Ontario

Question 15

Multiple Choice

Walmart decides to run two different ads in Toronto,Ontario.One,in a predominant Chinese market,is written in Chinese; the other,in a large Italian area,is written in Italian.Walmart is engaging in what type of marketing?


A) discriminatory marketing
B) micromarketing marketing
C) social marketing
D) ethnic marketing

Correct Answer:

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