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  3. Study Set
    Marketing Study Set 4
  4. Exam
    Exam 3: Scanning the Marketing Environment
  5. Question
    Changes in the Marketing Environment Are a Source of _______
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Changes in the Marketing Environment Are a Source of _______

Question 20

Question 20

Multiple Choice

Changes in the marketing environment are a source of _______ and _______ to be managed.


A) strengths; weaknesses
B) opportunities; threats
C) competitive advantage; competition
D) income; growth

Correct Answer:

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