Exam 3: Global Markets and Marketing

Vietnam catfish farmers found guilty of dumping their products into the U.S. market. This means the Vietnamese catfish farmers were:

When Company A grants Company B the right to use its production processes, patents, and trademarks for a fee or royalty payment, it is:

The economic reasons for international trade include:

When selling on the international market, _____ _____ describes the situation in which the same product is sold in two or more countries.

Bertelsmann, the German publishing group, created China's first _____ in the retail book industry by joining with 21stCentury Book Chain, an established Chinese book retailer, The retail chain will help the publisher alleviate the tight government control. Each of the Chinese stores will offer about 175 Bertelsmann titles in their stores.

Almost 50 percent of the population in the landlocked, mountainous country of Andorra have a telephone. The number of telephones is part of Andorra's:

Ball valves are designed for air conditioners and refrigeration applications. Henry Valve Co. in Illinois wants to use an export merchant to market its ball valves to refrigeration manufacturers in Europe because this method of international marketing:

A country's ability to provide transportation, communications, and energy is its:

A country's trade balance is the:

Contract manufacturing:

An Ad for HSBC, an international banking company, showed three pictures of a cricket. The first labeled USA-pest. The second labeled China Pet, and the third labeled Northern Thailand appetizer. The ad read, "Never underestimate the importance of local knowledge." HSBC has recognized how _____ forces influence the environment in which the bank operates.

Anheuser-Busch purchased 27 percent of China's Tsingtao brewery because China is the world's second-largest beer market after the U.S. Anheuser-Busch used _____ to compete in the Chinese market.

Which of the following is a major issue in dealing with product planning for international marketing?

According to the VP of marketing and communications at IBM, it is very important for IBM to have a common look and feel around the world in the 160 countries in which it operates. This statement indicates IBM purposefully uses a _____ strategy.

Cost-plus pricing is relatively common in export marketing.

Standardization of advertising is impossible.

Which of the following has spurred renewed interest in the standardization of advertising?

To assess a firm's economic development, a marketer needs to look at its stage of economic development and its infrastructure.

Which element of the marketing mix is most affected by the fact that a shampoo manufacturer who wishes to reach the lucrative Chinese market must sell to thousands of tiny mom-and-pop stores that can afford to stock only a few bottles at a time?

Flower growers in Columbia and Ecuador were accused of selling roses to U.S. distributors at illegally low prices to undercut domestic growers. This practice is most likely an example of: