Exam 3: Global Markets and Marketing

A Georgia aircraft distributor wants to sell 10 of its Ayres Turbo Thrush cropdusting planes to Iran, but the U.S. State and Commerce Departments have refused to approve the $7 million deal, saying the airplanes can be converted to spray chemical weapons. This is an example of how _____ affect international marketing.

The fundamentals of marketing do not apply to international marketing in the same way they apply to domestic marketing.

A _____ _____ is a formal, long-term agreement between firms to combine their capabilities and resources to accomplish global objectives.

Until the development of synthetic fertilizers, Chile controlled the fertilizer market with its large deposits of sodium nitrate, a naturally-occurring fertilizer. The deposits of sodium nitrate gave Chile a:

When researchers ask Ethiopians what they feel is the most important issue that affects them today, they inevitably say ethnicity. Ethiopia with a population of more than 65 million has more than 89 registered ethnic groups and about 140 recognized languages, each associated with a uniquely different culture and way of life. _____ forces have a strong influence on international marketers.

KFC had to cut in half the amount of sugar it uses in its coleslaw to appeal to Japanese consumers. This modification is an example of:

_____ describes the situation in which a standard product is sold in two or more countries.

Colgate-Palmolive sells Protex, an antibacterial soap, in every country in South America as well as in many Asian countries. With Protex, Colgate-Palmolive used a strategy of:

In Italy, food products cannot be called pasta unless they are made from durum wheat, which is the major kind of wheat grown in Italy. Such restrictions are called:

In international marketing, joint ventures and strategic alliances are particularly attractive ways to reach countries where:

The Multi-Fiber Arrangement (MFA) sets limits on the amount of low-priced textiles the U.S. can import from Third World nations. Such limits are called:

Finland is a prosperous and homogeneous nation. Its merchandise exports in 2002 were valued at $43.8 billion, and its merchandise import for the same period was $30.6 billion. Its leading industries are telecommunications, shipbuilding, and forestry. It is the home to Nokia, the world's leading mobile phone maker. Nokia predicted that its worldwide sales in 2003 would increase by 10 percent. One of country's strengths is its shipbuilding industry, which is more efficient that it's Asian counterparts and has a reputation for innovation. One of the country's weaknesses is how difficult it for people from different cultures to be assimilated into the Finnish culture. The Finns blame the language, the climate, and the lack of existing foreign communities, but neighboring Sweden has a strong immigrant population. -Nokia has integrated its foreign and domestic operations and is an example of a(n):

A country's _____ is the difference between what it exports and what it imports.

Colgate-Palmolive does business on 6 continents and in 75 countries. Its strategic marketing planning is done on a global basis. Therefore, it can be said that Colgate-Palmolive is an example of a:

A country's _____ _____ is the difference between what it exports and what it imports.

Export merchants:

Which of the following statements about marketing research in foreign countries is true?

Andorra has approximately 65, 000 people. Tourism is the mainstay of Andorra's tiny, well-to-do economy and accounts for roughly 80 percent of the nation's GDP. An estimated 9 million tourists visit annually are attracted by Andorra's duty-free status and by its summer and winter resorts. Per capita GDP in the nation is $19,000. Andorra would be an example of a(n):

Countries that possess unique natural or human resources have a(n) _____ when it comes to producing particular products.

Less developed countries (LDC) have: