Exam 3: Global Markets and Marketing

Finland is a prosperous and homogeneous nation. Its merchandise exports in 2002 were valued at $43.8 billion, and its merchandise import for the same period was $30.6 billion. Its leading industries are telecommunications, shipbuilding, and forestry. It is the home to Nokia, the world's leading mobile phone maker. Nokia predicted that its worldwide sales in 2003 would increase by 10 percent. One of country's strengths is its shipbuilding industry, which is more efficient that it's Asian counterparts and has a reputation for innovation. One of the country's weaknesses is how difficult it for people from different cultures to be assimilated into the Finnish culture. The Finns blame the language, the climate, and the lack of existing foreign communities, but neighboring Sweden has a strong immigrant population. -As a member of the European Union (EU), Finland:

Advance Machine Company makes a full-line of commercial cleaning equipment that it markets to retailers. The Minnesota-based company is thinking about marketing its cleaning equipment to retailers in Japan through the use of an export merchant. The major reason for its hesitancy to use an export merchant is likely to be a concern over the:

Postindustrial countries have:

The quality of available marketing research data for a country is directly related to that country's level of economic development.

Cola Turka was launched in the summer of 2003 in Turkey by a Turkish food company, Ulker Group. Cola Turka and other products made by Ulker are actively sold in Europe, Canada, and other areas where there is a large Islamic community. Ulker made a big media splash by hiring comedian Chevy Chase to be the spokesperson for Turka Cola. Chase uses his pratfall-style of humor in the product's ad-no matter what country. Ulker is using:

Which of the following describes part of the Bulgarian infrastructure?

Russian gas monopoly Gazprom sells gas to Russian industrial companies at one-sixth the price it charges European buyers. This _____ would have a significant influence on the balance of trade between Russia and other European nations.

Which of the following is likely to be the most difficult product for product extension into international markets?

The U.S. has never had a negative balance of trade.

Before Turner Broadcasting System (TBS) could market its 24-hour Cartoon network in Sweden, it had to edit out all of the violent scenes in its cartoons. TBS had to use a strategy of _____ to meet the needs of the Swedish marketplace.

Finland is a prosperous and homogeneous nation. Its merchandise exports in 2002 were valued at $43.8 billion, and its merchandise import for the same period was $30.6 billion. Its leading industries are telecommunications, shipbuilding, and forestry. It is the home to Nokia, the world's leading mobile phone maker. Nokia predicted that its worldwide sales in 2003 would increase by 10 percent. One of country's strengths is its shipbuilding industry, which is more efficient that it's Asian counterparts and has a reputation for innovation. One of the country's weaknesses is how difficult it for people from different cultures to be assimilated into the Finnish culture. The Finns blame the language, the climate, and the lack of existing foreign communities, but neighboring Sweden has a strong immigrant population. -Finland's efficiency and innovation in the shipbuilding industry gives the nation a(n) _____ and explains one of the reasons why Finland exports all of the ships it manufactures.

Purafil, Inc., is a small Georgia firm that manufacturers and sells air purification systems. The company's management believes there is a market overseas for its product, but it has little time or money to invest in finding foreign buyers. Purafil should use a(n):

The U.S. has the largest pool of trained scientists and engineers in the free world. This labor gives the U.S. a _____ _____ in technological innovation.

_____ is the name for an alternative to currency-based pricing in which imported goods are traded for domestically made products.

Henry Valve Co. in Illinois wants to sell its ball valves to refrigeration manufacturers in Germany. (Ball valves are designed for air conditioner and refrigeration applications.) The easiest way for Henry Valve Co. to enter the global market and still retain title to its merchandise until it is sold is by using a(n):

Which of the following does NOT have a significant impact on the U.S.'s trade balance?

Consumer preferences for Swiss chocolates, French wines, Colombian coffee, and other imported products have a strong effect on the U.S. balance of trade.

The types of products most appropriate for an international product extension strategy are specialty goods with recognizable brand names.

Finland is a prosperous and homogeneous nation. Its merchandise exports in 2002 were valued at $43.8 billion, and its merchandise import for the same period was $30.6 billion. Its leading industries are telecommunications, shipbuilding, and forestry. It is the home to Nokia, the world's leading mobile phone maker. Nokia predicted that its worldwide sales in 2003 would increase by 10 percent. One of country's strengths is its shipbuilding industry, which is more efficient that it's Asian counterparts and has a reputation for innovation. One of the country's weaknesses is how difficult it for people from different cultures to be assimilated into the Finnish culture. The Finns blame the language, the climate, and the lack of existing foreign communities, but neighboring Sweden has a strong immigrant population. -Three decades ago, the Finnish government subsidized its shipbuilding industry. This means:

A country's balance of payments is an accounting record of all its transactions with all the other nations of the world.