Question 1

Only industrialized nations engage in countertrading.

Accepted Answer

A) True 
 B)False

Question 2

A(n) _____ is a tax imposed on a product entering a country.

Accepted Answer

A)  import quota 
B)  boycott 
C)  ad valorem tax 
D)  tariff 
E)  trade ratio 
A)  import quota 
B)  boycott 
C)  ad valorem tax 
D)  tariff 
E)  trade ratio

Question 3

According to the VP of marketing and communications at IBM, it is very important for IBM to have a common look and feel around the world in the 160 countries in which it operates. What kind of a product strategy is IBM most likely using?

Accepted Answer

A)  market aggregation 
B)  product adaptation 
C)  market differentiation 
D)  product extension 
E)  market segmentation 
A)  market aggregation 
B)  product adaptation 
C)  market differentiation 
D)  product extension 
E)  market segmentation

Question 4

Kidsports International granted Tokyo's Urban Planning Development the right to build a fitness and play center bearing the Kidsports name and logo. In this way Kidsports can increase world recognition of its service without having to increase its total investment. This is an example of:

Accepted Answer

A)  a trust. 
B)  a venture franchise. 
C)  a joint venture. 
D)  licensing. 
E)  venture distribution. 
A)  a trust. 
B)  a venture franchise. 
C)  a joint venture. 
D)  licensing. 
E)  venture distribution.

Question 5

Max Factor cosmetics are sold all over the world, but in Latin America, the lipsticks and eye shadows are in much brighter colors than found in the rest of the world. This is an example of a _____ strategy.

Accepted Answer

A)  local 
B)  regional 
C)  market aggregation 
D)  global 
E)  ethnocentric 
A)  local 
B)  regional 
C)  market aggregation 
D)  global 
E)  ethnocentric

Question 6

The Home Shopping Network (HSN) plans to market up to 30 products on a range of European TV outlets--both satellite and cable. It will be joined in this project by Sweden's TV-Shop. HSN brings products and consumer knowledge to the partnership. TV-Shop provides technical equipment as well as an existing customer base. HSN and TV-Shop have formed a:

Accepted Answer

A)  joint venture. 
B)  trust. 
C)  limited partnership. 
D)  franchise. 
E)  turnkey operation. 
A)  joint venture. 
B)  trust. 
C)  limited partnership. 
D)  franchise. 
E)  turnkey operation.

Question 7

Only Western European nations belong to the European Union (EU).

Accepted Answer

A) True 
 B)False

Question 8

A tariff is a tax imposed on a product as it exits a country.

Accepted Answer

A) True 
 B)False

Question 9

In Japan, a _____ of construction companies has acted collectively to restrain foreign competition in  Japan's $500 billion-a-year construction industry.

Accepted Answer

The answer of In Japan, a _____ of construction companies...

Question 10

Packaging for Healthy Choice products prominently features the color green. The product would not sell well in Malaysia because there green is associated with death. This is an example of how _____ forces in the environment can affect what products a nation will buy.

Accepted Answer

A)  natural 
B)  competitive 
C)  social and cultural 
D)  economic 
E)  political and legal 
A)  natural 
B)  competitive 
C)  social and cultural 
D)  economic 
E)  political and legal

Question 11

Which of the following factors increases the possibility of standardizing a company's advertising in its foreign markets?

Accepted Answer

A)  Satellite-beamed cable TV is less common. 
B)  Magazines and newspapers do not cross national borders. 
C)  International tourist travel is very limited. 
D)  Television broadcasts for an audience in one country often reach audiences in other countries. 
E)  None of the above factors increases the possibility of standardizing a company's advertising in its foreign markets. 
A)  Satellite-beamed cable TV is less common. 
B)  Magazines and newspapers do not cross national borders. 
C)  International tourist travel is very limited. 
D)  Television broadcasts for an audience in one country often reach audiences in other countries. 
E)  None of the above factors increases the possibility of standardizing a company's advertising in its foreign markets.

Question 12

A strategic alliance is a form of indirect investment in international marketing.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a commonly used economic criterion for assessing a country's level of economic development?

Accepted Answer

A)  distribution of income 
B)  the number of daily newspapers 
C)  percent of the population that lives in urban areas 
D)  infant mortality rate 
E)  all of the above 
A)  distribution of income 
B)  the number of daily newspapers 
C)  percent of the population that lives in urban areas 
D)  infant mortality rate 
E)  all of the above

Question 14

Colgate-Palmolive developed an inexpensive, all-plastic, manual washing machine with the tumbling action of an automatic washer for use in homes without electricity. This is an example of:

Accepted Answer

A)  product invention. 
B)  product extension. 
C)  market aggregation. 
D)  strategic adaptation. 
E)  nationalization. 
A)  product invention. 
B)  product extension. 
C)  market aggregation. 
D)  strategic adaptation. 
E)  nationalization.

Question 15

The World Trade Organization (WTO):

Accepted Answer

A)  established the European Union (EU). 
B)  eliminated all trade barriers for North American countries. 
C)  calls for a balance between U.S. imports and exports. 
D)  is a successor to the General Agreement on Tariffs and Trade (GATT). 
E)  declared Canada to be the U.S.'s largest trading partner. 
A)  established the European Union (EU). 
B)  eliminated all trade barriers for North American countries. 
C)  calls for a balance between U.S. imports and exports. 
D)  is a successor to the General Agreement on Tariffs and Trade (GATT). 
E)  declared Canada to be the U.S.'s largest trading partner.

Question 16

The currency used in Azerbaijan, a former Soviet republic, is the manat. In Feburary 2002, 4804 manats equaled one U.S. dollar. A price quoted in manats would be large compared to a price quoted in U.S. dollars. This reflects a perceptual problem associated with:

Accepted Answer

A)  the balance of trade. 
B)  countertrading. 
C)  market internationalization. 
D)  foreign exchanges. 
E)  dumping. 
A)  the balance of trade. 
B)  countertrading. 
C)  market internationalization. 
D)  foreign exchanges. 
E)  dumping.

Question 17

The European Union (EU):

Accepted Answer

A)  is no longer allowing any other nations to seek membership in the organization. 
B)  was created to help bring Eastern Europe into the twentieth century. 
C)  is also called the Council for Mutual Economic Assistance Alliance. 
D)  is a multinational cartel. 
E)  is determined to liberalize trade among its members. 
A)  is no longer allowing any other nations to seek membership in the organization. 
B)  was created to help bring Eastern Europe into the twentieth century. 
C)  is also called the Council for Mutual Economic Assistance Alliance. 
D)  is a multinational cartel. 
E)  is determined to liberalize trade among its members.

Question 18

Which of the following is a cultural element that can be used to determine whether a nation's citizens are a potential market for a brand of breakfast cereal?

Accepted Answer

A)  the family structure 
B)  religious beliefs 
C)  social customs and behavior 
D)  educational level 
E)  all of the above 
A)  the family structure 
B)  religious beliefs 
C)  social customs and behavior 
D)  educational level 
E)  all of the above

Question 19

An American construction company wants to bid on a job in Saudi Arabia. It has found that it will need to join operations with an Arabic construction company if it wants to gain local support among those people who will be determining who gets the construction job. The American company will need to enter into a _____ with the Arabic company.

Accepted Answer

A)  joint venture 
B)  trust 
C)  limited partnership 
D)  franchise 
E)  turnkey operation 
A)  joint venture 
B)  trust 
C)  limited partnership 
D)  franchise 
E)  turnkey operation

Question 20

The EU is looking into claims the U.S. movie industry has deliberately charged more in some European countries for video released movies than in others. The EU is examining claims that the U.S. movie industry used:

Accepted Answer

A)  countertrading. 
B)  gray marketing. 
C)  price differentials. 
D)  dumping. 
E)  a cartel. 
A)  countertrading. 
B)  gray marketing. 
C)  price differentials. 
D)  dumping. 
E)  a cartel.

Only industrialized nations engage in countertrading.

A(n) _____ is a tax imposed on a product entering a country.

According to the VP of marketing and communications at IBM, it is very important for IBM to have a common look and feel around the world in the 160 countries in which it operates. What kind of a product strategy is IBM most likely using?

Kidsports International granted Tokyo's Urban Planning Development the right to build a fitness and play center bearing the Kidsports name and logo. In this way Kidsports can increase world recognition of its service without having to increase its total investment. This is an example of:

Max Factor cosmetics are sold all over the world, but in Latin America, the lipsticks and eye shadows are in much brighter colors than found in the rest of the world. This is an example of a _____ strategy.

Only Western European nations belong to the European Union (EU).

A tariff is a tax imposed on a product as it exits a country.

In Japan, a _____ of construction companies has acted collectively to restrain foreign competition in Japan's $500 billion-a-year construction industry.

Packaging for Healthy Choice products prominently features the color green. The product would not sell well in Malaysia because there green is associated with death. This is an example of how _____ forces in the environment can affect what products a nation will buy.

Which of the following factors increases the possibility of standardizing a company's advertising in its foreign markets?

A strategic alliance is a form of indirect investment in international marketing.

Which of the following is a commonly used economic criterion for assessing a country's level of economic development?

Colgate-Palmolive developed an inexpensive, all-plastic, manual washing machine with the tumbling action of an automatic washer for use in homes without electricity. This is an example of:

The World Trade Organization (WTO):

The currency used in Azerbaijan, a former Soviet republic, is the manat. In Feburary 2002, 4804 manats equaled one U.S. dollar. A price quoted in manats would be large compared to a price quoted in U.S. dollars. This reflects a perceptual problem associated with:

The European Union (EU):

Which of the following is a cultural element that can be used to determine whether a nation's citizens are a potential market for a brand of breakfast cereal?

The EU is looking into claims the U.S. movie industry has deliberately charged more in some European countries for video released movies than in others. The EU is examining claims that the U.S. movie industry used:

The Field of Marketing

The Dynamic Marketing Environment

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 3: Global Markets and Marketing

Only industrialized nations engage in countertrading.

A(n) _____ is a tax imposed on a product entering a country.

According to the VP of marketing and communications at IBM, it is very important for IBM to have a common look and feel around the world in the 160 countries in which it operates. What kind of a product strategy is IBM most likely using?

Kidsports International granted Tokyo's Urban Planning Development the right to build a fitness and play center bearing the Kidsports name and logo. In this way Kidsports can increase world recognition of its service without having to increase its total investment. This is an example of:

Max Factor cosmetics are sold all over the world, but in Latin America, the lipsticks and eye shadows are in much brighter colors than found in the rest of the world. This is an example of a _____ strategy.

Only Western European nations belong to the European Union (EU).

A tariff is a tax imposed on a product as it exits a country.

In Japan, a _____ of construction companies has acted collectively to restrain foreign competition in Japan's $500 billion-a-year construction industry.

Packaging for Healthy Choice products prominently features the color green. The product would not sell well in Malaysia because there green is associated with death. This is an example of how _____ forces in the environment can affect what products a nation will buy.

Which of the following factors increases the possibility of standardizing a company's advertising in its foreign markets?

A strategic alliance is a form of indirect investment in international marketing.

Which of the following is a commonly used economic criterion for assessing a country's level of economic development?

Colgate-Palmolive developed an inexpensive, all-plastic, manual washing machine with the tumbling action of an automatic washer for use in homes without electricity. This is an example of:

The World Trade Organization (WTO):

The currency used in Azerbaijan, a former Soviet republic, is the manat. In Feburary 2002, 4804 manats equaled one U.S. dollar. A price quoted in manats would be large compared to a price quoted in U.S. dollars. This reflects a perceptual problem associated with:

The European Union (EU):

Which of the following is a cultural element that can be used to determine whether a nation's citizens are a potential market for a brand of breakfast cereal?

The EU is looking into claims the U.S. movie industry has deliberately charged more in some European countries for video released movies than in others. The EU is examining claims that the U.S. movie industry used:

The Field of Marketing

The Dynamic Marketing Environment

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters