Exam 9: Product-Mix Strategies

Cappio was the first canned ready-to-drink coffee on the market. It had to create demand for the product category. As soon as demand for the product was shown to exist, Coke and Pepsi began promoting their own brands of canned, ready-to-drink coffee. During which stage of the product life cycle would you expect to see such activity occurring?

AgfaPhoto, the struggling consumer imaging company, recently filed for bankruptcy. It is one of many companies that have fallen victim to the shift from traditional film to digital photography. The cause of the bankruptcy was the fact:

The fashion-adoption process:

When the manufacturer of Trident sugar-free chewing gum introduced Trident for Kids, a chewing gum that "strengthens kids' teeth," it was an example of the implementation of a _____ _____ strategy.

In 1990s, Gekkeikan introduced sake in self-heating cans to the Japanese market. By 2002, it was obvious that design flaws in the can had led to low sales and high production costs. Gekkeikan then used a _____ strategy and stopped manufacturing the product.

The distribution strategy used for a product in the decline stage of its product life cycle is typically very intensive, which means that many outlets are used.

Which of the following is an unlikely management strategy to use for a product in the decline stage of its product life cycle?

When Giorgio Armani, the Italian designer, added a home décor division under the Armani brand, it was an example of:

Lower socioeconomic groups were the first to favor pickup trucks as their primary vehicle. Pickup trucks have become increasingly popular with higher-income groups even when they have no real need for a truck. Which fashion-adoption process does this example illustrate?

Few people today iron and starch their own shirts. Even fewer want to use a product like boxed Argo dry starch, which allows the user to mix the starch so that shirts can be stiff enough to stand alone. But Argo still has a loyal band of users, so the manufacturer still produces the product but with little promotion and expectation of making a profit. From this description, you should know that this type of starch is in the _____ stage of its product life cycle.

AgfaPhoto, a company in the traditional film photography business, recently filed for bankruptcy. AgfaPhoto is a division of Agfa-Gevaert Company. What should Agfa-Gavaert do with this division?

Which of the following statements about the product life cycle is True?

A product's _____ is the image it projects in relation to competitive products as well as to other products marketed by the same company.

The addition of lotion to Kleenex tissues to make them more soothing is an example of:

The company that is the first to introduce a new type of product to market achieves a:

The main reason for using a line-extension strategy is to:

Fast-food restaurants, like McDonald's, are in the _____ stage of their product life cycle. Further evidence of this is McDonald's decision to open restaurants inside Wal-Mart stores.

In the 1970s, Gillette introduced The Hot One, a self-heating can of shaving cream, but stopped making it when it found little demand for the product beyond well-groomed campers. Gillette used a _____ strategy with The Hot One.

When video games were first introduced, they were played on 16-bit game computers. As soon as 32-bit machines were introduced, sales for the 16-bit quickly fell, and the 16-bit product category entered the _____ stage of its product life cycle.

Thermotic Developments, Ltd. of Britain has developed a safe and reliable self-heating can for consumers who want hot coffee but are too busy to stop for a cup. Since the product is in the introductory stage of its product life cycle, Thermotic Developments can expect to: