Exam 9: Product-Mix Strategies

Most homeowners have experienced the problems associated with trimming or lopping branches that are in tight, hard-to-reach places. Fiskars has developed a Gooseneck Swivel Lopper, which features a unique 15-inch cutting shaft and completely eliminates that problem. It is the first such lopping tool in a market that has tremendous growth potential. The introduction of this new product gives Fiskars a:

Which of the following statements about the product life cycle is True?

The Clorox Company, manufacturer of bleach, has added a line of bleach-free disinfectant wipes for cleaning up spills and sticky fingers. With the Clorox disinfecting wipes, the Clorox Company has changed its:

The creation of a differential advantage is most important for the survival of products in the _____ stage of their product life cycle.

Because most people prefer color television, there is little demand for black-and-white TVs. The black-and-white television is probably in the _____ stage of its product life cycle.

The ad for Sugar Twin Plus tells consumers that "it tastes more like sugar without all the bitter aftertaste of the leading brand of artificial sweetener." This is an example of positioning:

The set of all products offered for sale by a company is called its:

For the most part smokers are relegated to outside and uncomfortable areas in public because so many non-smokers are offended by cigarette smoke. In response to what was viewed as a consumer need, RJR Nabisco Holdings Corp spent $425 million developing a smokeless cigarette called Eclipse, and many more dollars promoting and distributing the product. The product was a flop, and RJR Nabisco was forced to implement a _____ strategy by withdrawing the product from the market.

During the introductory stage of a product's life cycle,:

A _____ is any style that is popularly accepted and purchased by successive groups of people over a reasonably long period of time.

In 2003, Planters introduced Planters peanuts coated in chocolate, a snack food from the company that was the first to sell prepackaged, single-serving bags of peanuts. With this new product, Planters used a _____ strategy.

In March of 1908, Board, Armstrong & Company opened a plant in Alexandria, Virginia to make apple cider vinegar. It decided to use the brand name White House because it was located across the river from the Presidential mansion. In 1913, the company changed its name to National Fruit Product Company, and that is its name today. National Fruit is one of the largest apple growers in the United States. In its factory, it produces apple juice, apple sauce, apple cider vinegar, and apple butter, cinnamon apples, and spiced apple rings for consumers and companies in the food service industry. -The creation of a calcium-enriched apple juice in addition to its regular apple juice is an example of a:

_____ is accomplished by increasing the depth within a particular line and/or the number of lines offered to a customer.

As described by the product life cycle, the profit curve for most new products:

Rock groups that have one hit song and then fall out of favor with the public could be considered examples of fads.

A broad group of products intended for essentially similar uses and possessing reasonably similar physical characteristics constitutes:

When Cascade dishwasher detergent introduced a new formula that would prevent glasses from spotting, it was an example of product alteration.

Which of the following is an example of trading up?

Many mixed alcoholic beverages are popular for a brief period of time, and then fade from popularity just as quickly as they became popular. These mixed drinks that are based on a short-lived popularity are an example of:

Since concerns about the environment have appeared simultaneously in nearly all of the social classes, recycled and recyclable products can be found in supermarkets, department stores, discount stores, and fashion boutiques. These retail outlets appeal to a variety of social classes. This illustrates the _____ concept.