In 2003, Planters Introduced Planters Peanuts Coated in Chocolate, a Snack

In 2003, Planters introduced Planters peanuts coated in chocolate, a snack food from the company that was the first to sell prepackaged, single-serving bags of peanuts. With this new product, Planters used a _____ strategy.

A) trading down
B) product alteration
C) line extension
D) repositioning
E) product-mix contraction

Correct Answer:

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