Exam 1: The Field of Marketing

Evan donated old paperback books to his library's book sale. The library showed its appreciation by giving Evan a coupon good for a free Big Mac. This is an example of a(n):

The tourism board for the island of Bermuda describes its _____ as people between the ages 35 and 55 with an average annual income of $150,000.

Edun is a line of clothes launched by U2's Bono and his wife. Its goal is "to support manufacturers in Africa. It also aims to develop world farmers by championing organic, environmentally sustainable cotton products" Edun is practicing:

Which of the following is the best example of a nonprofit marketer?

Which of the following activities is most likely to create information utility?

Russell Corp. is the largest manufacturer of team wear in the United States. It provides uniforms for high schools, colleges, and professional teams as well as individual apparel, active, and sports leisurewear. The billion-dollar company, which was founded in 1902, controls every step of its manufacturing processes from weaving raw fibers into fabric to dyeing, cutting, and sewing the fabric into the clothes it sells. The Russell plant in Alabama annually provides 7,000 Major League Baseball uniforms at the start of spring season. Each uniform is made to the exact personal specifications of the players. For example, San Francisco player Barry Bonds requires long pants that cover his shoes, and New York pitcher Steve Karsay wants his shirts to be billowing. -The various high school, college, and professional teams to which Russell Corp. sells team wear are examples of the organization's:

Russell Corp. is the largest manufacturer of team wear in the United States. It provides uniforms for high schools, colleges, and professional teams as well as individual apparel, active, and sports leisurewear. The billion-dollar company, which was founded in 1902, controls every step of its manufacturing processes from weaving raw fibers into fabric to dyeing, cutting, and sewing the fabric into the clothes it sells. The Russell plant in Alabama annually provides 7,000 Major League Baseball uniforms at the start of spring season. Each uniform is made to the exact personal specifications of the players. For example, San Francisco player Barry Bonds requires long pants that cover his shoes, and New York pitcher Steve Karsay wants his shirts to be billowing. -Russell Corp. uses _____ to create Major League Baseball uniforms.

With _____ a company is hoping to establish multidimensional connections with customers such that the organization is seen as a partner.

The fact that the United States is running large annual trade deficits means that:

While many companies are implementing mass customization, it has caused problems for some organizations. According to the text, one of the problems it causes is:

During the product-orientation stage, selling-related activities and sales executives began to gain respect and responsibility from company management.

In the _____ stage, companies identify what customers want and tailor all of the activities of the firm to satisfy those needs as efficiently and effectively as possible.

Andersen Windows has no finished product inventory. Buyers can preview an electronic catalog that allows them to customize the windows. Once their customized windows are checked for engineering soundness and feasibility, a price is generated. As soon as the order is placed, Andersen's flexible manufacturing system begins manufacturing the window. In its first use of this new plan, Andersen produced almost 200,000 different products. Andersen Windows uses:

U-Like Pepper Sauce, Inc. manufactures and sells over 100 different kinds of hot sauces that are geared to a variety of different regional and ethnic preferences. The management of U-Like Pepper Sauce uses:

When office managers purchase the supplies needed to keep their offices working efficiently, they are classified as the:

YKK makes 75 percent of the world's zippers. To satisfy the needs of its various customers, it makes more than 1,500 different types of zippers from plastic, concealed and metal and from 7-inches to 36-inches long. From this information, it appears that YKK uses:

Habitat for Humanity, the Harriet Tubman Museum, and the Houston Symphony Orchestra are all examples of_____ marketers.

_____ utility is created when Richard buys database management software to catalogue his retail customer list.

Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. The company's CEO says the success of the company is due to the close contact it keeps with its big customers. "We have to talk to them in detail about their new model plans because frequently we will need to develop our new products in synchronization with what they are doing, which means planning two or three years ahead." Brose uses:

Which of the following statements about total quality management (TQM) is true?