Question 1

Companies should never reward their salespeople for ethical behavior.

Accepted Answer

A) True 
 B)False

Question 2

Heritage Auto sells pre-owned cars. It has unrealistic sales quotas that force its sales representatives to use unethical sales practices. If Heritage Auto wanted to create a more ethical environment, its best action would be to:

Accepted Answer

A)  adopt federal and state laws governing sales quotas. 
B)  refuse to listen to complaints from lazy members of its sales force. 
C)  encourage its sales force to sell features that a car buyer does not need now but might need in the future. 
D)  establish more realistic sales quotas. 
E)  create a committee to determine whether the company needs a code of ethics. 
A)  adopt federal and state laws governing sales quotas. 
B)  refuse to listen to complaints from lazy members of its sales force. 
C)  encourage its sales force to sell features that a car buyer does not need now but might need in the future. 
D)  establish more realistic sales quotas. 
E)  create a committee to determine whether the company needs a code of ethics.

Question 3

The promotion element of the marketing mix includes advertising, product design, direct marketing, sales promotions, and personal selling.

Accepted Answer

A) True 
 B)False

Question 4

According to the marketing concept:

Accepted Answer

A)  all planning within an organization should be customer-oriented. 
B)  an organization's performance objectives can be achieved through production efficiency. 
C)  all departments engaged in marketing activities should compete with each other. 
D)  all organizations should be profit-oriented. 
E)  nonprofit organizations must have nonquantifiable objectives. 
A)  all planning within an organization should be customer-oriented. 
B)  an organization's performance objectives can be achieved through production efficiency. 
C)  all departments engaged in marketing activities should compete with each other. 
D)  all organizations should be profit-oriented. 
E)  nonprofit organizations must have nonquantifiable objectives.

Question 5

No marketing exchange can occur without:

Accepted Answer

A)  a store. 
B)  salespeople. 
C)  marketing strategy. 
D)  communications. 
E)  a tangible product. 
A)  a store. 
B)  salespeople. 
C)  marketing strategy. 
D)  communications. 
E)  a tangible product.

Question 6

Which of the following statements about the market-orientation stage of the marketing evolution process is true?

Accepted Answer

A)  To increase effectiveness during this stage, input from the marketplace is sought before a product is produced. 
B)  In this stage, a company tailors all of its activities to satisfy the needs of its customers. 
C)  In this stage, marketing is included in long-term as well as short-term company planning. 
D)  During this stage, tasks like inventory control and warehousing become the responsibility of the top marketing executive. 
E)  All of the above statements about the market-orientation stage of the marketing evolution process are True. 
A)  To increase effectiveness during this stage, input from the marketplace is sought before a product is produced. 
B)  In this stage, a company tailors all of its activities to satisfy the needs of its customers. 
C)  In this stage, marketing is included in long-term as well as short-term company planning. 
D)  During this stage, tasks like inventory control and warehousing become the responsibility of the top marketing executive. 
E)  All of the above statements about the market-orientation stage of the marketing evolution process are True.

Question 7

All companies in the United States have moved beyond the first stage of marketing evolution.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about value is true?

Accepted Answer

A)  The determination of value is distinctive for each target market and is determined by geographic characteristics. 
B)  Value is unaffected by any psychological benefits to be gained from a product. 
C)  Marketers have always considered value as encompassing much more than just price. 
D)  Value is the customer's perception of all the benefits of a product weighed against all the costs of . acquiring and consuming the product. 
E)  All of the above statements about value are True. 
A)  The determination of value is distinctive for each target market and is determined by geographic characteristics. 
B)  Value is unaffected by any psychological benefits to be gained from a product. 
C)  Marketers have always considered value as encompassing much more than just price. 
D)  Value is the customer's perception of all the benefits of a product weighed against all the costs of . acquiring and consuming the product. 
E)  All of the above statements about value are True.

Question 9

The _____ _____ emphasizes customer orientation and coordination of marketing activities to achieve the  organization's performance objectives.

Accepted Answer

The answer of The _____ _____ emphasizes customer orientation and...

Question 10

____ utility is created when ownership is transferred from the seller to the buyer.

Accepted Answer

A)  Possession 
B)  Place 
C)  Information 
D)  Formal 
E)  Image 
A)  Possession 
B)  Place 
C)  Information 
D)  Formal 
E)  Image

Question 11

Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. Its target market is:

Accepted Answer

A)  European car manufacturers. 
B)  its customer orientation. 
C)  its product, promotion, price, and distribution strategies. 
D)  anyone who drives a car. 
E)  automobile buyers. 
A)  European car manufacturers. 
B)  its customer orientation. 
C)  its product, promotion, price, and distribution strategies. 
D)  anyone who drives a car. 
E)  automobile buyers.

Question 12

The marketing mix is a combination of a product, how it is made, how it is priced, how it is distributed, and how it is promoted.

Accepted Answer

A) True 
 B)False

Question 13

Creating _____ is ordinarily referred to in business as production.

Accepted Answer

A)  the production mix 
B)  form utility 
C)  the product mix 
D)  manufacturing utility 
E)  input-output change 
A)  the production mix 
B)  form utility 
C)  the product mix 
D)  manufacturing utility 
E)  input-output change

Question 14

The ad reads, "Lose 20-45 pounds at Camp Camelot this summer. We offer a summer of fun that can change your life." This ad treats Camp Camelot as a(n):

Accepted Answer

A)  market. 
B)  product. 
C)  exchange. 
D)  customer. 
E)  consumer. 
A)  market. 
B)  product. 
C)  exchange. 
D)  customer. 
E)  consumer.

Question 15

_____ are the standards of behavior generally accepted by society.

Accepted Answer

The answer of _____ are the standards of behavior generally...

Question 16

_____ utility is created by advertising.

Accepted Answer

A)  Perceived 
B)  Title 
C)  Place 
D)  Formal 
E)  Information 
A)  Perceived 
B)  Title 
C)  Place 
D)  Formal 
E)  Information

Question 17

Which of the following activities creates form utility?

Accepted Answer

A)  the selling of soda in vending machines 
B)  the milling of wheat into flour 
C)  the exchange of money for a mystery novel 
D)  the manufacture of Christmas cards in July 
E)  the emotional value that a consumer attaches to a mink stole 
A)  the selling of soda in vending machines 
B)  the milling of wheat into flour 
C)  the exchange of money for a mystery novel 
D)  the manufacture of Christmas cards in July 
E)  the emotional value that a consumer attaches to a mink stole

Question 18

Which of the following answers to the question, "What business are you in?" best reflects a product-orientation?

Accepted Answer

A)  We love your children as if they were our own. 
B)  We show only family-oriented movies that warm your heart. 
C)  We manufacture coaxial cable. 
D)  We make your car run like it was new. 
E)  We provide an environment that makes you relax from the top of your head to the bottom of your feet. 
A)  We love your children as if they were our own. 
B)  We show only family-oriented movies that warm your heart. 
C)  We manufacture coaxial cable. 
D)  We make your car run like it was new. 
E)  We provide an environment that makes you relax from the top of your head to the bottom of your feet.

Question 19

Manufacturers in the sales-orientation stage typically focus on sales promotions to sell their ever-increasing output.

Accepted Answer

A) True 
 B)False

Question 20

Because you want to lose weight and tone your muscles, you pay $200 for a six-month membership in a local gymnasium. You now have the right to exercise and use the gym equipment anytime the facility is open. This transaction is an example of a(n):

Accepted Answer

A)  exchange. 
B)  resourceless transaction. 
C)  self-sufficient transaction. 
D)  coercive transaction. 
E)  barter transaction. 
A)  exchange. 
B)  resourceless transaction. 
C)  self-sufficient transaction. 
D)  coercive transaction. 
E)  barter transaction.

Exam 1: The Field of Marketing

Companies should never reward their salespeople for ethical behavior.

Heritage Auto sells pre-owned cars. It has unrealistic sales quotas that force its sales representatives to use unethical sales practices. If Heritage Auto wanted to create a more ethical environment, its best action would be to:

The promotion element of the marketing mix includes advertising, product design, direct marketing, sales promotions, and personal selling.

According to the marketing concept:

No marketing exchange can occur without:

Which of the following statements about the market-orientation stage of the marketing evolution process is true?

All companies in the United States have moved beyond the first stage of marketing evolution.

Which of the following statements about value is true?

The _____ _____ emphasizes customer orientation and coordination of marketing activities to achieve the organization's performance objectives.

____ utility is created when ownership is transferred from the seller to the buyer.

Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. Its target market is:

The marketing mix is a combination of a product, how it is made, how it is priced, how it is distributed, and how it is promoted.

Creating _____ is ordinarily referred to in business as production.

The ad reads, "Lose 20-45 pounds at Camp Camelot this summer. We offer a summer of fun that can change your life." This ad treats Camp Camelot as a(n):

_____ are the standards of behavior generally accepted by society.

_____ utility is created by advertising.

Which of the following activities creates form utility?

Which of the following answers to the question, "What business are you in?" best reflects a product-orientation?

Manufacturers in the sales-orientation stage typically focus on sales promotions to sell their ever-increasing output.

Because you want to lose weight and tone your muscles, you pay $200 for a six-month membership in a local gymnasium. You now have the right to exercise and use the gym equipment anytime the facility is open. This transaction is an example of a(n):

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

The _ _ emphasizes customer orientation and coordination of marketing activities to achieve the organization's performance objectives.