Exam 1: The Field of Marketing

Unrealistic sales quotas and impossible deadlines have been found to be some of the common causes of unethical behavior.

_____ is defined as the attribute of an item that makes it capable of satisfying human wants.

Snack vending machines outside college classrooms create _____ utilities.

Clayton Bakeries, Inc. bakes special-occasion cakes that it markets to people all over the U.S. Its major objective is discovering how to most efficiently produce a large number of delectable cakes. Its views finding customers as a relatively minor function for the company. It believes customers will continue to seek out its products because of the quality ingredients it uses. Clayton Bakeries is acting in accordance with the _____ stage of marketing evolution.

The benefits of a commitment to organizational quality can lead companies to ignore one of the disadvantages of such a commitment. Which of the following is one of those disadvantages?

Every morning Laurence buys a newspaper from the vending machine located just outside of his office building. The vending machine creates _____ utility.

A home cleaning service that wished to extend the breadth of its marketing concept should:

When marketers make goods and services available to customers when they want them, _____ utility is created.

Yoder Farm grows some of the finest strawberries in Tennessee. Customers come from miles away to pick its succulent berries. This year, its owner increased its production ability by almost 40 percent. The farm owner assumed that customers would select Yoder Farm's strawberries over all because its berries were of such high quality and reasonably priced. Yoder Farm is acting as if it is in the _____ stage of its evolution.

In the next decade, more nonprofit marketers will realize they need to implement marketing programs. Why?

The commitment of the Wendy's fast-food restaurant chain to promote the adoption of parentless children reflects that organization's dedication to the _____ _____ _____.

Which of the following answers to the question, "What business are you in?" best reflects a market-orientation?

_____ utility involves the emotional or psychological value a person attaches to a product or brand because of its reputation or social standing.

Is the lumber company that only does short-term planning, has an internal focus, and cares more about its own wants more than those of the buyer using marketing or selling? _____

When coffee beans are roasted and ground, _____ utility is created.

Assume the sign over the water cooler at Gantry's Auto Repair Shop says, "The customer is the boss here." This means Gantry's Auto Repair is customer-oriented.

_____ consists of people or organizations with needs to satisfy, money to spend, and the willingness to spend it.

The concept of total quality management:

Which of the following is an example of a product?

When tree trunks are cut into lumber, _____ utility is created.