Question 1

Which of the following is an example of a marketer?

Accepted Answer

A)  a retail sales clerk 
B)  an auctioneer 
C)  an individual selling a used car in the classified ads 
D)  a college football recruiter 
E)  all of the above 
A)  a retail sales clerk 
B)  an auctioneer 
C)  an individual selling a used car in the classified ads 
D)  a college football recruiter 
E)  all of the above

Question 2

The movement toward _____ _____, a method of offering customers unique products designed to satisfy  their specific needs, is made possible be the tremendous advances in information, communications, and manufacturing technology.

Accepted Answer

The answer of The movement toward _____ _____, a method...

Question 3

The tourism board for the island of Bermuda wants to attract vacationers aged between 35 and 55, with an average annual income of $150,000 to visit the hotels and restaurants in Bermuda. Since tourism is the number one industry in Bermuda, it can be described as a nation of:

Accepted Answer

A)  service marketers. 
B)  marketing consultants. 
C)  marketing facilitators. 
D)  nonprofit marketers. 
E)  facilitating intermediaries. 
A)  service marketers. 
B)  marketing consultants. 
C)  marketing facilitators. 
D)  nonprofit marketers. 
E)  facilitating intermediaries.

Question 4

The concept of total quality management (TQM) has been refined so firms can evaluate the impact of quality proposals on customer satisfaction and is now known as the _____ approach.

Accepted Answer

A)  mass quality control 
B)  relationship marketing 
C)  customization 
D)  return on quality (ROQ) 
E)  societal marketing 
A)  mass quality control 
B)  relationship marketing 
C)  customization 
D)  return on quality (ROQ) 
E)  societal marketing

Question 5

What type of utility is created when Col. Hammond exchanges his pickup truck for a camper?

Accepted Answer

A)  place 
B)  possession 
C)  time 
D)  information 
E)  image 
A)  place 
B)  possession 
C)  time 
D)  information 
E)  image

Question 6

Because of the growth of nationalism, few nations today recognize the importance of marketing beyond their own borders.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about the market-orientation stage of the marketing evolution process is true?

Accepted Answer

A)  Nonprofit organizations cannot use a market-orientation. 
B)  During this stage, CEOs usually come out of the marketing department. 
C)  In this stage, selling is as important as marketing. 
D)  All organizations need to be market-oriented to survive. 
E)  None of the above statements about market-orientation is True. 
A)  Nonprofit organizations cannot use a market-orientation. 
B)  During this stage, CEOs usually come out of the marketing department. 
C)  In this stage, selling is as important as marketing. 
D)  All organizations need to be market-oriented to survive. 
E)  None of the above statements about market-orientation is True.

Question 8

There are several companies in the U.S. that can turn your favorite sketches and artwork into wallpaper. These imaging companies can scan artwork, arrange a pattern, and repeat it. The unpasted wallpaper can be made in widths up to 50 inches. Companies that produce this type of wallpaper are using:

Accepted Answer

A)  customer relationship marketing. 
B)  mass customization. 
C)  societal marketing. 
D)  total quality management. 
E)  individualized marketing. 
A)  customer relationship marketing. 
B)  mass customization. 
C)  societal marketing. 
D)  total quality management. 
E)  individualized marketing.

Question 9

Adoption of which of the following practices would demonstrate that a manufacturer of beauty aids had moved past the marketing concept to the societal marketing concept?

Accepted Answer

A)  conform to all federal regulations during every facet of its production process 
B)  adopt aggressive sales methods to use with its distributors so that plenty of its products would be available for consumers 
C)  be concerned about the disposal of its production wastes 
D)  find ways to create more demand for its lotions and perfumes 
E)  monitor social and cultural changes as they affect the use of cosmetics 
A)  conform to all federal regulations during every facet of its production process 
B)  adopt aggressive sales methods to use with its distributors so that plenty of its products would be available for consumers 
C)  be concerned about the disposal of its production wastes 
D)  find ways to create more demand for its lotions and perfumes 
E)  monitor social and cultural changes as they affect the use of cosmetics

Question 10

Less than one-fourth of the U.S. civilian labor force is engaged in marketing activities.

Accepted Answer

A) True 
 B)False

Question 11

An organization that adopts the societal marketing concept is LEAST likely to:

Accepted Answer

A)  show concern for improving the quality of life. 
B)  work closely with the Environmental Protection Agency. 
C)  worry about waste disposal. 
D)  adopt aggressive selling methods in order to increase sales volume. 
E)  conserve natural resources. 
A)  show concern for improving the quality of life. 
B)  work closely with the Environmental Protection Agency. 
C)  worry about waste disposal. 
D)  adopt aggressive selling methods in order to increase sales volume. 
E)  conserve natural resources.

Question 12

The magazine ad invites everyone to vacation in Texas because "it's like a whole other country." This ad sponsored by the Texas Board of Tourism is an example of how marketing uses the _____ element of the marketing mix.

Accepted Answer

A)  product 
B)  production 
C)  communications 
D)  promotion 
E)  sponsorship 
A)  product 
B)  production 
C)  communications 
D)  promotion 
E)  sponsorship

Question 13

Which of the following is an example of a service marketer?

Accepted Answer

A)  Six Flags amusement parks 
B)  Delta Air Lines 
C)  a daycare center 
D)  a continuing education department at a local college 
E)  all of the above 
A)  Six Flags amusement parks 
B)  Delta Air Lines 
C)  a daycare center 
D)  a continuing education department at a local college 
E)  all of the above

Question 14

Any group or person with whom an individual or organization has an existing or potential exchange relationship is a market.

Accepted Answer

A) True 
 B)False

Question 15

Manufacturers in the _____ stage typically focus on increasing output while assuming that customers will seek out and buy reasonably priced, well-made products.

Accepted Answer

A)  production-orientation 
B)  sales-orientation 
C)  product-orientation 
D)  market-orientation 
E)  exchange-orientation 
A)  production-orientation 
B)  sales-orientation 
C)  product-orientation 
D)  market-orientation 
E)  exchange-orientation

Question 16

Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. The company's CEO says the success of the company is due to the close contact it keeps with its big customers. "We have to talk to them in detail about their new model plans because frequently we will need to develop our new products in synchronization with what they are doing, which means planning two or three years ahead." Brose's customer orientation indicates it adheres to the:

Accepted Answer

A)  marketing concept 
B)  law of microeconomics 
C)  service concept 
D)  production concept 
E)  law of sales 
A)  marketing concept 
B)  law of microeconomics 
C)  service concept 
D)  production concept 
E)  law of sales

Question 17

Amusement parks, flower shops, computer repair people, and stockbrokers are all examples of service marketers.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following activities creates time utility?

Accepted Answer

A)  the storing of Thanksgiving ornaments made in July until customers are ready to buy them 
B)  the molding of plastic into ice cube trays 
C)  the installation of a revolving tray in a microwave 
D)  the exchange of money for a dog grooming 
E)  the use of an auction company to sell your grandparents' antique bed 
A)  the storing of Thanksgiving ornaments made in July until customers are ready to buy them 
B)  the molding of plastic into ice cube trays 
C)  the installation of a revolving tray in a microwave 
D)  the exchange of money for a dog grooming 
E)  the use of an auction company to sell your grandparents' antique bed

Question 19

A firm in the sales-orientation stage of its marketing evolution would be most likely to:

Accepted Answer

A)  engage in substantial promotional activities. 
B)  rely on its reputation to generate sales. 
C)  support governmental attempts to improve the quality of the environment. 
D)  focus on cost control. 
E)  place all of its marketing activities under the control of one marketing executive. 
A)  engage in substantial promotional activities. 
B)  rely on its reputation to generate sales. 
C)  support governmental attempts to improve the quality of the environment. 
D)  focus on cost control. 
E)  place all of its marketing activities under the control of one marketing executive.

Question 20

Market segments are consumers or organizations that share similar wants, buying preferences, or product-use behavior.

Accepted Answer

A) True 
 B)False

Exam 1: The Field of Marketing

Which of the following is an example of a marketer?

The movement toward _____ _____, a method of offering customers unique products designed to satisfy their specific needs, is made possible be the tremendous advances in information, communications, and manufacturing technology.

The tourism board for the island of Bermuda wants to attract vacationers aged between 35 and 55, with an average annual income of $150,000 to visit the hotels and restaurants in Bermuda. Since tourism is the number one industry in Bermuda, it can be described as a nation of:

The concept of total quality management (TQM) has been refined so firms can evaluate the impact of quality proposals on customer satisfaction and is now known as the _____ approach.

What type of utility is created when Col. Hammond exchanges his pickup truck for a camper?

Because of the growth of nationalism, few nations today recognize the importance of marketing beyond their own borders.

Which of the following statements about the market-orientation stage of the marketing evolution process is true?

There are several companies in the U.S. that can turn your favorite sketches and artwork into wallpaper. These imaging companies can scan artwork, arrange a pattern, and repeat it. The unpasted wallpaper can be made in widths up to 50 inches. Companies that produce this type of wallpaper are using:

Adoption of which of the following practices would demonstrate that a manufacturer of beauty aids had moved past the marketing concept to the societal marketing concept?

Less than one-fourth of the U.S. civilian labor force is engaged in marketing activities.

An organization that adopts the societal marketing concept is LEAST likely to:

The magazine ad invites everyone to vacation in Texas because "it's like a whole other country." This ad sponsored by the Texas Board of Tourism is an example of how marketing uses the _____ element of the marketing mix.

Which of the following is an example of a service marketer?

Any group or person with whom an individual or organization has an existing or potential exchange relationship is a market.

Manufacturers in the _____ stage typically focus on increasing output while assuming that customers will seek out and buy reasonably priced, well-made products.

Amusement parks, flower shops, computer repair people, and stockbrokers are all examples of service marketers.

Which of the following activities creates time utility?

A firm in the sales-orientation stage of its marketing evolution would be most likely to:

Market segments are consumers or organizations that share similar wants, buying preferences, or product-use behavior.

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

The movement toward _ _, a method of offering customers unique products designed to satisfy their specific needs, is made possible be the tremendous advances in information, communications, and manufacturing technology.