Question 1

Historically, the creation of both retailer cooperatives and voluntary chains has been the result of an offensive strategy.

Accepted Answer

A) True 
 B)False  False

Question 2

The Tanger Mall contains a special type of off-price retailer. Each store features a single company's merchandise. This type of retail operation gives manufacturers another channel for their products--one over which they have complete control. Tanger Mall contains stores that are classified as _____ _____ stores.

Accepted Answer

factory outlets

Question 3

Which of the following statements about discount stores is True?

Accepted Answer

A)  Discount stores use higher markups on big-ticket items than do other types of retailers. 
B)  Once a store becomes a discount retailer, it will always be considered a discount store. 
C)  Discount stores have a broad, deep product assortment. 
D)  Discount stores typically offer a wide variety of customer services. 
E)  Discount stores advertise extensively. 
A)  Discount stores use higher markups on big-ticket items than do other types of retailers. 
B)  Once a store becomes a discount retailer, it will always be considered a discount store. 
C)  Discount stores have a broad, deep product assortment. 
D)  Discount stores typically offer a wide variety of customer services. 
E)  Discount stores advertise extensively. E

Question 4

Off-price retailers and warehouse stores both use _____ retailing.

Accepted Answer

The answer of Off-price retailers and warehouse stores both use...

Question 5

Hootin Annies sells dolls, doll kits, patterns for dolls clothes all in the primitive style. This is all the store sells, it sells these at manufacturers' suggested retail prices. After you make a selection, the customer service oriented salespeople at Hootin Annies will help you create your doll's personality by suggesting outfits or showing you how to make your own. What type of retailer is Hootin Annies?

Accepted Answer

A)  category-killer store 
B)  off-price retailer 
C)  warehouse club 
D)  a specialty store 
E)  supercenter 
A)  category-killer store 
B)  off-price retailer 
C)  warehouse club 
D)  a specialty store 
E)  supercenter

Question 6

Late last night, Stephen decided he must have a bag of Doritos now! He got in his car and drove two blocks to a _____ where he paid $.99 for an individual serving bag of Doritos.

Accepted Answer

A)  factory outlet 
B)  department store 
C)  discount house 
D)  convenience store 
E)  specialty store 
A)  factory outlet 
B)  department store 
C)  discount house 
D)  convenience store 
E)  specialty store

Question 7

Which of the following statements about franchising is True?

Accepted Answer

A)  Franchising is a type of contractual vertical marketing system. 
B)  The franchise parent company is called the franchisee. 
C)  The owner of the franchise unit is called the franchisor. 
D)  The two kinds of franchise formats are business formats and customer formats. 
E)  All of the above statements about franchising are True. 
A)  Franchising is a type of contractual vertical marketing system. 
B)  The franchise parent company is called the franchisee. 
C)  The owner of the franchise unit is called the franchisor. 
D)  The two kinds of franchise formats are business formats and customer formats. 
E)  All of the above statements about franchising are True.

Question 8

Which of the following types of retailers are most likely to be involved in a retailer cooperative?

Accepted Answer

A)  hardware stores 
B)  toy stores 
C)  video rental stores 
D)  gourmet stores featuring Asian cuisine 
E)  fruit and vegetable stands 
A)  hardware stores 
B)  toy stores 
C)  video rental stores 
D)  gourmet stores featuring Asian cuisine 
E)  fruit and vegetable stands

Question 9

Direct marketing is defined as face-to-face communication between a buyer and seller that does not take place in a retail environment.

Accepted Answer

A) True 
 B)False

Question 10

An encouraging factor for catalog retailers is that they are very competent at _____ a competency that transfers very well to online retailing.

Accepted Answer

A)  providing one-to-one customer service 
B)  maintaining large customer databases 
C)  creating inviting atmospherics 
D)  store layout 
E)  finding the best location 
A)  providing one-to-one customer service 
B)  maintaining large customer databases 
C)  creating inviting atmospherics 
D)  store layout 
E)  finding the best location

Question 11

Direct selling is defined as personal selling between a sales person and a consumer away from a retail store.

Accepted Answer

A) True 
 B)False

Question 12

A supercenter is a:

Accepted Answer

A)  shopping center that contains at least four major department stores and 100 specialty stores. 
B)  combination supermarket and department store. 
C)  store with a narrow but very deep product assortment. 
D)  name often given to community shopping centers. 
E)  combination discount store and complete grocery store. 
A)  shopping center that contains at least four major department stores and 100 specialty stores. 
B)  combination supermarket and department store. 
C)  store with a narrow but very deep product assortment. 
D)  name often given to community shopping centers. 
E)  combination discount store and complete grocery store.

Question 13

Greene's Fishing Center is a small, independent bait-and-tackle shop on Lake Sinclair. It caters to people who fly fish and sells the blueback herring used for fly-fishing. A retail outlet of Bass Pro Shop is only ten miles away, and it carries everything any type of gear a fishing enthusiast would want to buy, but it does not offer the extensive customer service found at Greene's. Greene's would be categorized as a(n) _____, and Bass Pro Shop would be categorized as a(n) _____.

Accepted Answer

A)  off-price retailer; department store 
B)  convenience store; specialty store 
C)  specialty store; category-killer store 
D)  warehouse club; supermarket 
E)  limited-line store; convenience store 
A)  off-price retailer; department store 
B)  convenience store; specialty store 
C)  specialty store; category-killer store 
D)  warehouse club; supermarket 
E)  limited-line store; convenience store

Question 14

A(n) _____ is a company with a single store that is not affiliated with any type of contractual vertical marketing system.

Accepted Answer

A)  retail unit 
B)  voluntary retailer 
C)  independent retailer 
D)  horizontal contracted retailer 
E)  unaffiliated wholesaler 
A)  retail unit 
B)  voluntary retailer 
C)  independent retailer 
D)  horizontal contracted retailer 
E)  unaffiliated wholesaler

Question 15

Gregory's House of Trains only sells Lionel trains and accessories. Gregory sells Lionel at the manufacturers' suggested prices. He emphasizes customer service. What type of a retail store is Gregory's House of Trains?

Accepted Answer

A)  category-killer store 
B)  off-price retailer 
C)  warehouse club 
D)  a specialty store 
E)  supercenter 
A)  category-killer store 
B)  off-price retailer 
C)  warehouse club 
D)  a specialty store 
E)  supercenter

Question 16

The Edgewater Mall is an enclosed, climate-controlled shopping center. It has Sears, Proffit's, JCPenney, and Dillard's as its anchor stores, and 135 other specialty stores and boutiques. Since the mall draws customers from all over the state of Mississippi, it can be classified as a(n) _____ center.

Accepted Answer

A)  community 
B)  neighborhood 
C)  urban 
D)  convenience 
E)  regional 
A)  community 
B)  neighborhood 
C)  urban 
D)  convenience 
E)  regional

Question 17

A Chapter 11 retail bookstore stocks over 100,000 books-20 times as many as the average independent bookstore. Designed to destroy all its competition, Chapter 11 is an example of a:

Accepted Answer

A)  category-killer store. 
B)  specialty store. 
C)  warehouse club. 
D)  factory outlet. 
E)  supercenter. 
A)  category-killer store. 
B)  specialty store. 
C)  warehouse club. 
D)  factory outlet. 
E)  supercenter.

Question 18

In deciding about a new shoe store's physical facilities, the retailer would NOT need to determine:

Accepted Answer

A)  the location of the store. 
B)  the amount of space allocated to displaying shoes and for trying on shoes. 
C)  the total square footage of the store. 
D)  whether the shoes sold will be seconds and manufacturer overruns or only first quality. 
E)  how the store is decorated. 
A)  the location of the store. 
B)  the amount of space allocated to displaying shoes and for trying on shoes. 
C)  the total square footage of the store. 
D)  whether the shoes sold will be seconds and manufacturer overruns or only first quality. 
E)  how the store is decorated.

Question 19

_____ have a narrow but deep product assortment. Traditionally, they have charged full (or nondiscounted) prices.

Accepted Answer

A)  Category-killer stores 
B)  Warehouse clubs 
C)  Supercenters 
D)  Department stores 
E)  Limited-line stores 
A)  Category-killer stores 
B)  Warehouse clubs 
C)  Supercenters 
D)  Department stores 
E)  Limited-line stores

Question 20

Every month, the veterinarian's office staff searches his patient records for pets that are due to have their rabies shots. Then they mail postcards to the pet owners as reminders. This is a form of:

Accepted Answer

A)  direct mail. 
B)  service commerce. 
C)  transactional direct marketing. 
D)  direct selling. 
E)  retailing synergy. 
A)  direct mail. 
B)  service commerce. 
C)  transactional direct marketing. 
D)  direct selling. 
E)  retailing synergy.

Historically, the creation of both retailer cooperatives and voluntary chains has been the result of an offensive strategy.

Which of the following statements about discount stores is True?

Off-price retailers and warehouse stores both use _____ retailing.

Late last night, Stephen decided he must have a bag of Doritos now! He got in his car and drove two blocks to a _____ where he paid $.99 for an individual serving bag of Doritos.

Which of the following statements about franchising is True?

Which of the following types of retailers are most likely to be involved in a retailer cooperative?

Direct marketing is defined as face-to-face communication between a buyer and seller that does not take place in a retail environment.

An encouraging factor for catalog retailers is that they are very competent at _____ a competency that transfers very well to online retailing.

Direct selling is defined as personal selling between a sales person and a consumer away from a retail store.

A supercenter is a:

A(n) _____ is a company with a single store that is not affiliated with any type of contractual vertical marketing system.

Gregory's House of Trains only sells Lionel trains and accessories. Gregory sells Lionel at the manufacturers' suggested prices. He emphasizes customer service. What type of a retail store is Gregory's House of Trains?

A Chapter 11 retail bookstore stocks over 100,000 books-20 times as many as the average independent bookstore. Designed to destroy all its competition, Chapter 11 is an example of a:

In deciding about a new shoe store's physical facilities, the retailer would NOT need to determine:

_____ have a narrow but deep product assortment. Traditionally, they have charged full (or nondiscounted) prices.

Every month, the veterinarian's office staff searches his patient records for pets that are due to have their rabies shots. Then they mail postcards to the pet owners as reminders. This is a form of:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 15: Retailing

Historically, the creation of both retailer cooperatives and voluntary chains has been the result of an offensive strategy.

Which of the following statements about discount stores is True?

Off-price retailers and warehouse stores both use _____ retailing.

Late last night, Stephen decided he must have a bag of Doritos now! He got in his car and drove two blocks to a _____ where he paid $.99 for an individual serving bag of Doritos.

Which of the following statements about franchising is True?

Which of the following types of retailers are most likely to be involved in a retailer cooperative?

Direct marketing is defined as face-to-face communication between a buyer and seller that does not take place in a retail environment.

An encouraging factor for catalog retailers is that they are very competent at _____ a competency that transfers very well to online retailing.

Direct selling is defined as personal selling between a sales person and a consumer away from a retail store.

A supercenter is a:

A(n) _____ is a company with a single store that is not affiliated with any type of contractual vertical marketing system.

Gregory's House of Trains only sells Lionel trains and accessories. Gregory sells Lionel at the manufacturers' suggested prices. He emphasizes customer service. What type of a retail store is Gregory's House of Trains?

A Chapter 11 retail bookstore stocks over 100,000 books-20 times as many as the average independent bookstore. Designed to destroy all its competition, Chapter 11 is an example of a:

In deciding about a new shoe store's physical facilities, the retailer would NOT need to determine:

_____ have a narrow but deep product assortment. Traditionally, they have charged full (or nondiscounted) prices.

Every month, the veterinarian's office staff searches his patient records for pets that are due to have their rabies shots. Then they mail postcards to the pet owners as reminders. This is a form of:

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters