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Every Month, the Veterinarian's Office Staff Searches His Patient Records

Question 20

Multiple Choice

Every month, the veterinarian's office staff searches his patient records for pets that are due to have their rabies shots. Then they mail postcards to the pet owners as reminders. This is a form of:


A) direct mail.
B) service commerce.
C) transactional direct marketing.
D) direct selling.
E) retailing synergy.

Correct Answer:

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