Exam 3: Global Markets and Marketing

Which of the following is the BEST example of an international boycott?

Trade barriers do not exist in China where the Chinese government limits foreign retailers to a 65 percent ownership in Chinese stores.

McDonnell-Douglas sold $25 million worth of helicopters to Uganda and took in return a plant that catches and processes Nile perch and a factory that turns pineapples into concentrate. The factories were then sold to European buyers. The first exchange is an example of:

A(n) _____ is a limit on the amount of a particular product that can be brought into a country.

Middlemen operating within foreign countries are, in general, less aggressive and perform fewer marketing services than their domestic counterparts.

South Africa has approximately 90 percent of the diamonds in the world. This gives South Africa an extraordinary:

Human rights campaigners have asked consumers not to buy Angolan diamonds as a means of protesting numerous human-right abuses in the country. The organization hopes this _____ will cause the Angolan government to take a more active role in reducing mistreatment of its citizens.

When Young & Rubican advertising agency combined with VTR, a government-owned ad agency in Moscow, it called its enterprise Young & Rubican/Sovero. The two agencies shared the risks, assets, and profits as they tried to move Russia closer to capitalism. This is an example of a(n):

When Unilever N.V., a Dutch company, purchased the U.S.-based Slimfast Food Cos. for $1.3 billion, Slimfast became an example of a:

The African nations of Zaire and Morocco control 65 percent of the world's supply of cobalt. In terms of international marketing, the natural occurrence of cobalt gives these two countries a:

Fruit-of-the-Loom does not own any overseas manufacturing plants, but it lends its name to 45 consumer products that are manufactured and sold in Japan. For permitting the Japanese manufacturer to use the Fruit-of-the-Loom brand name, the U.S. company receives one percent of the Japanese firm's gross sales. Fruit-of-the-Loom used _____ to enter the Japanese market.

According to the president of Chile, "If, when given the chance, Latin America expresses itself as a unified force rather than on a country-by-country basis, then it has more chance of being heard." In other words the Chilean president voiced support of:

When Wal-Mart signed an agreement with Citic, a Chinese utilities and financial group, so the retail giant could open new stores in China, it was an example of a _____ because both companies would own the new retail venture.

In order to gain a toehold in the U.S. pharmaceutical industry, Bayer of Germany purchased Miles Laboratories, the manufacturer of Alka-Seltzer. For Bayer, Miles is an example of a:

Andorra is a fairly prosperous nation that is 2.5 times the size of Washington, D. C. It is a popular site for immigrants because it does not have an income tax as do most other European countries. The absence of income tax gives Andorra a(n):

Which of the following would be a useful indicator of a country's level of economic development?

Cola Turka was launched in the summer of 2003 in Turkey by a Turkish food company, Ulker Group. Ulker Group uses global strategy to see Cola Turka and its other products in Europe, Canada, and other areas where there is a large Islamic community. From this information, you know that Ulker:

A country's _____ is an accounting record of all of its transactions with all the other nations of the world.

The United States imposes _____, taxes imposed on entering products, on clothing, ceramic tiles, rubber footwear, flashlights, flowers, and brooms.

In terms of international marketing, a mine in Spain that produces one-third of the world's mercury gives Spain a comparative advantage.