Question 1

Which of the following statements about bribery in international marketing is True?

Accepted Answer

A)  U.S. legislation allows bribery in certain instances in order to maintain a competitive position. 
B)  Bribery is generally considered unethical in all countries. 
C)  U.S. legislation on bribery has considerably limited the competitive position of U.S. companies. 
D)  Bribery occurs only when marketing to developing nations. 
E)  None of the above statements about bribery in international marketing is True. 
A)  U.S. legislation allows bribery in certain instances in order to maintain a competitive position. 
B)  Bribery is generally considered unethical in all countries. 
C)  U.S. legislation on bribery has considerably limited the competitive position of U.S. companies. 
D)  Bribery occurs only when marketing to developing nations. 
E)  None of the above statements about bribery in international marketing is True.

Question 2

The _____ is a political and economic alliance that has as its overriding objective to liberalize trade among its members. It evolved from the Treaty of Rome in 1957

Accepted Answer

A)  World Trade Organization (WTO) 
B)  European Union (EU) 
C)  Asian-Pacific Economic Corporation (APE
C)  
D)  North American Free Trade Agreement (NAFT
A)  
E)  Association of Southeast Asian Nations (ASEAN) 
A)  World Trade Organization (WTO) 
B)  European Union (EU) 
C)  Asian-Pacific Economic Corporation (APE
C)  
D)  North American Free Trade Agreement (NAFT
A)  
E)  Association of Southeast Asian Nations (ASEAN)

Question 3

The North American Free Trade Agreement (NAFTA):

Accepted Answer

A)  defined what international business behavior was unethical and how a firm would be punished for malfeasance. 
B)  includes all of Central America. 
C)  created a bond between the U.S. and the European Community. 
D)  created a free-trade zone in Europe for North American-made products. 
E)  eliminated tariffs between Canada and the U.S. over a period of 10 years. 
A)  defined what international business behavior was unethical and how a firm would be punished for malfeasance. 
B)  includes all of Central America. 
C)  created a bond between the U.S. and the European Community. 
D)  created a free-trade zone in Europe for North American-made products. 
E)  eliminated tariffs between Canada and the U.S. over a period of 10 years.

Question 4

The growth of regional economic trading blocs will have no long-term effect on international marketing.

Accepted Answer

A) True 
 B)False

Question 5

A drawback to the use of an export merchant as a way to operate in international markets is the:

Accepted Answer

A)  high degree of international involvement required by this method. 
B)  amount of time required of the producer. 
C)  lack of control the producer has over its agent middleman. 
D)  necessary large capital investment. 
E)  high degree of risk involved in this type of operation. 
A)  high degree of international involvement required by this method. 
B)  amount of time required of the producer. 
C)  lack of control the producer has over its agent middleman. 
D)  necessary large capital investment. 
E)  high degree of risk involved in this type of operation.

Question 6

In international marketing, a _____ is a partnership arrangement in which the foreign operation is owned in part by a domestic company and in part by a foreign company.

Accepted Answer

A)  joint venture 
B)  trust 
C)  limited partnership 
D)  franchise 
E)  turnkey operation 
A)  joint venture 
B)  trust 
C)  limited partnership 
D)  franchise 
E)  turnkey operation

Question 7

Iraq persuaded the New Zealand Meat Board to sell $200 million worth of frozen lamb for $200 million worth of oil. This activity is an example of:

Accepted Answer

A)  dumping. 
B)  commodity exchange. 
C)  gray marketing. 
D)  licensing. 
E)  countertrading. 
A)  dumping. 
B)  commodity exchange. 
C)  gray marketing. 
D)  licensing. 
E)  countertrading.

Question 8

Export merchants:

Accepted Answer

A)  generate large sales volumes for manufacturers. 
B)  operate in the country to which the manufacturer wishes to subsidize product manufacturing. 
C)  are aggressive marketers. 
D)  buy goods and export them. 
E)  are accurately described by all of the above. 
A)  generate large sales volumes for manufacturers. 
B)  operate in the country to which the manufacturer wishes to subsidize product manufacturing. 
C)  are aggressive marketers. 
D)  buy goods and export them. 
E)  are accurately described by all of the above.

Question 9

Wilson Creative Cosmetics in New York wants to sell its Moodmatcher lipstick in Japan. The company wants to avoid risk and capital outlays; it also has little time or energy to invest in exporting. Therefore, the firm should use a(n):

Accepted Answer

A)  company sales branch. 
B)  joint venture. 
C)  broker. 
D)  export merchant. 
E)  wholesaling subsidiary. 
A)  company sales branch. 
B)  joint venture. 
C)  broker. 
D)  export merchant. 
E)  wholesaling subsidiary.

Question 10

Why would a company like the Michelin Company, a French tire manufacturer, decide NOT to use foreign licensing?

Accepted Answer

A)  Licensing is always a time-consuming task. 
B)  Licensing requires the use of tying contracts. 
C)  Licensing can create future competitors. 
D)  Licensing requires a large capital investment. 
E)  The licensing process can create an illegal trust. 
A)  Licensing is always a time-consuming task. 
B)  Licensing requires the use of tying contracts. 
C)  Licensing can create future competitors. 
D)  Licensing requires a large capital investment. 
E)  The licensing process can create an illegal trust.

Question 11

Why does a firm choose to engage in international marketing?

Accepted Answer

A)  the possession of a technological advantage 
B)  domestic markets become saturated 
C)  the existence of a comparative advantage 
D)  the simple existence of readily accessible markets 
E)  all of the above 
A)  the possession of a technological advantage 
B)  domestic markets become saturated 
C)  the existence of a comparative advantage 
D)  the simple existence of readily accessible markets 
E)  all of the above

Question 12

Which of the following nations is a member of the Asia-Pacific Economic Cooperation forum (APEC)?

Accepted Answer

A)  Turkey 
B)  South Africa 
C)  Brazil 
D)  China 
E)  India 
A)  Turkey 
B)  South Africa 
C)  Brazil 
D)  China 
E)  India

Question 13

Generally, physical distribution costs more in international marketing than in domestic marketing because:

Accepted Answer

A)  more primary research data are available than secondary. 
B)  governmental agencies exist to do paperwork for American firms. 
C)  no merchant middlemen work in international marketing. 
D)  expropriation is the norm in European markets. 
E)  bribery and kickbacks are a way of life in international distribution. 
A)  more primary research data are available than secondary. 
B)  governmental agencies exist to do paperwork for American firms. 
C)  no merchant middlemen work in international marketing. 
D)  expropriation is the norm in European markets. 
E)  bribery and kickbacks are a way of life in international distribution.

Which of the following statements about bribery in international marketing is True?

The _____ is a political and economic alliance that has as its overriding objective to liberalize trade among its members. It evolved from the Treaty of Rome in 1957

The North American Free Trade Agreement (NAFTA):

The growth of regional economic trading blocs will have no long-term effect on international marketing.

A drawback to the use of an export merchant as a way to operate in international markets is the:

In international marketing, a _____ is a partnership arrangement in which the foreign operation is owned in part by a domestic company and in part by a foreign company.

Iraq persuaded the New Zealand Meat Board to sell $200 million worth of frozen lamb for $200 million worth of oil. This activity is an example of:

Export merchants:

Wilson Creative Cosmetics in New York wants to sell its Moodmatcher lipstick in Japan. The company wants to avoid risk and capital outlays; it also has little time or energy to invest in exporting. Therefore, the firm should use a(n):

Why would a company like the Michelin Company, a French tire manufacturer, decide NOT to use foreign licensing?

Why does a firm choose to engage in international marketing?

Which of the following nations is a member of the Asia-Pacific Economic Cooperation forum (APEC)?

Generally, physical distribution costs more in international marketing than in domestic marketing because:

The Field of Marketing

The Dynamic Marketing Environment

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 3: Global Markets and Marketing

Which of the following statements about bribery in international marketing is True?

The _____ is a political and economic alliance that has as its overriding objective to liberalize trade among its members. It evolved from the Treaty of Rome in 1957

The North American Free Trade Agreement (NAFTA):

The growth of regional economic trading blocs will have no long-term effect on international marketing.

A drawback to the use of an export merchant as a way to operate in international markets is the:

In international marketing, a _____ is a partnership arrangement in which the foreign operation is owned in part by a domestic company and in part by a foreign company.

Iraq persuaded the New Zealand Meat Board to sell $200 million worth of frozen lamb for $200 million worth of oil. This activity is an example of:

Export merchants:

Wilson Creative Cosmetics in New York wants to sell its Moodmatcher lipstick in Japan. The company wants to avoid risk and capital outlays; it also has little time or energy to invest in exporting. Therefore, the firm should use a(n):

Why would a company like the Michelin Company, a French tire manufacturer, decide NOT to use foreign licensing?

Why does a firm choose to engage in international marketing?

Which of the following nations is a member of the Asia-Pacific Economic Cooperation forum (APEC)?

Generally, physical distribution costs more in international marketing than in domestic marketing because:

The Field of Marketing

The Dynamic Marketing Environment

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product Planning and Development

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters