Exam 3: Global Markets and Marketing

Cola Turka was launched in the summer of 2003 in Turkey by a Turkish food company, Ulker Group. Cola Turka and other products made by Ulker are actively sold in Europe, Canada, and other areas where there is a large Islamic community. (It is not available in the U.S.) Ulker Group engages in:

Hartsfield International Airport wants to offer nonstop service between Atlanta and Tel Aviv, Israel. To do so it must receive approval from both the U.S. government and the Israeli government--neither of which has shown much interest in the idea. This is an example of how _____ can affect marketing strategy.

The World Trade Organization (WTO) provides a forum for airing trade disputes between its member nations, but it does not guarantee solutions to the problems will be found.

The Webb-Pomerene Act of 1918 allows American firms to:

Automated Logic Corporation, a manufacturer of high-tech building automation systems, can use the same marketing program to sell its system in Singapore, New Delhi, and Minneapolis. The manufacturer can use:

Nike sell the exact same shoes in the U.S., Europe, and wherever else its shoes are sold. This company uses a _____ strategy.

According to the text, which of the following is an economic element that can be used to determine whether a nation's citizens are a potential market for many products?

Azerbaijan is one of the former Soviet republics. The nation is slightly smaller than Maine. It has a total of 52 airports, but only nine of them have paved runways. Its airport system is a part of Azerbaijan's:

Foreign retailers in China are restricted to a 65 percent ownership in Chinese stores. This _____ is an example of how political and legal forces influence international retailers.

The _____ has 135 member-countries that account for 90 percent of world trade. It provides a forum for airing disputes between countries, but does not guarantee solutions to the disagreements will be found.

Ninety-five percent of the CDs sold in Switzerland are by local singers and musicians while 51 percent of the CDs sold in Greece are by local artists. Someone who is interested in entering the market needs to understand how _____ forces affect the music people listen to.

The Common Market of the South (MERCOSUR) is a trade agreement that includes Argentina, Brazil, Paraguay, and Uruguay.

According to one of its annual reports, Colgate-Palmolive's "researchers create products for the world-- not for a single market." This statement indicates a corporate philosophy that supports:

Under the guidelines of NAFTA, cars built by Mercedes-Benz in Alabama must have 62.5 percent of their components made in North America to be able to enter Mexico and Canada duty-free. This requirement is a result of a(n) _____ that is found in the NAFTA agreement.

The U.S. law that deals with bribery and similar practices in international marketing is the:

Eastman Kodak accused Fuji Photo Film of selling color photographic paper in the United States for as little as one-quarter of the price it charges in Japan. Eastman Kodak accused Fuji of:

Amer Group, the world's number one manufacturer of tennis racquets and Alpine skis, has been given the right by Phillip Morris to produce and market the Phillip Morris cigarette brands in Finland. This is an example of:

In Asia, Ray-Ban sunglasses had to be redesigned to suit the Asian face with its flatter nose bridge and higher cheekbones. This modification of the sunglasses' design to suit Asian faces is called:

Which of the following statements about the Common Market of the South (MERCOSUR) is True?

Typically, the quality of marketing research data is directly related to a country's: