Exam 4: Consumer Markets and Buying Behavior

Which of the following is a possible explanation for why rural areas in the U.S. are growing at nearly the same rate as its urban areas?

Some unethical casket dealers try to talk the bereaved families into buying a more expensive casket than they had planned. The casket salespeople try to manipulate the families into feeling guilty for choosing a cheaper model. Which situational influence are the casket salespeople trying to use to make their sale?

Which of the following is part of the commercial information environment as it relates to the buying-decision process necessary for a Snapper riding lawn mower?

Which of the following statements about family life-cycle stages is true?

_____ is a complex of symbols and artifacts created by a given society and handed down from generation to generation as determinants and regulators of human behavior.

_____ is purchasing with little or no advance planning.

Studies in consumer behavior have determined that attitudes:

A consumer's _____ is reflected in the amount of effort that is expended to satisfy a need.

Which of the following statements most accurately describes the American lower-middle class?

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos. -By showing her customers she works hard to provide them with the best possible service at reasonable prices, Liz is hoping to diminish the impact of:

Because attitudes are _____, a person who likes the selection of science fiction at a locally- owned bookstore/coffee house will more than likely have a favorable attitude toward the entire establishment.

The American Dairy Association runs a series of print and television ads in which a variety of celebrities are shown with milk "mustaches." The Dairy Association is relying on the image of these celebrities to promote the drinking of milk. If people are attracted to these ads because they want to be associated with these celebrities, it is an example of advertiser using:

According to the family life-cycle stages, young marrieds who have not reached the full nest I stage are most likely to be in the market for:

_____ _____ _____ is a state of anxiety brought on by the difficulty of choosing from among several alternatives.

Postpurchase cognitive dissonance is a:

Buyers typically experience some postpurchase anxieties in all but routine purchases. This state of anxiety is known as postpurchase cognitive dissonance and can be expected to increase as:

This September Jennipher will be a high school junior. Which of the following would most likely be a low-involvement purchase for her as she gets ready for the upcoming school year?

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos. -The fact everyone in the club decided to buy a golf shirt embroidered with the club name to show their pride in the organization indicates the club is a(n):

Which of the following is NOT an example of a situational influence on consumer behavior?

Personality traits influence consumers' perceptions and buying behavior.