Exam 4: Consumer Markets and Buying Behavior

Ruby Wilson is a 62-year old widow who has never traveled outside the state of Kansas. She plays bingo every Saturday night and was really upset when the Hallmark channel stopped running Matlock repeats. If a full-page ad showing a group of people with baggy jeans, backward caps, and nose rings were to run in her local newspaper, she would most likely experience:

Someone who alters the information he reads so that it will be consistent with his beliefs and attitudes is using:

Which of the following is a part of the commercial information environment as it relates to Michael purchase of a ceiling fan?

Many people suffer from winter doldrums because they feel trapped in their homes and cannot get outside to work in their yards. Retailers that send plant and seed catalogs, which arrive in the dead of winter, are operating on the principle that buying behavior is affected by:

Which of the following statements about suburbs and their populations is true?

Which of the following questions is LEAST likely to be asked during the evaluation of alternatives in the buying-decision process for a muffler repair shop?

In response to how changes in _____ factors influence consumer behavior, New York-based Bloomberg, launched www.negociosBloomberg.com, a bilingual personal-finance portal geared toward the U.S. Hispanic community. It provides an array of Spanish-language financial calculators, retirement planning tools, and financial news.

A micropolitan statistical area is:

The most common way of classifying people into social classes is on the basis of their income.

When asked, Elispeth remembered the ad promoting the Grand Casino in Biloxi that she saw in Southern Living magazine although she could not remember the ad for Sea World. This is an example of _____ retention.

Which of the following are NOT examples of commonly used demographic variables?

_____ is a complex of symbols and artifacts created by a society and handed down from generation to generation as determinants and regulators of human behavior.

Learning only plays a role in the need recognition and the purchase stages of the buying-decision process.

While at the National League playoffs, Mike purchased a foam finger that said the Atlanta Braves were "1," a large poster of the Braves' pitching staff, and a baseball cap for almost $45 because he was caught up in the excitement of a win. The souvenir dealers at Atlanta's Turner Field understand the influence of the _____ on buying behavior.

Which of the following is an example of consumer buying behavior?

What is the relationship between loyalty to a brand and a consumer's level of involvement when purchasing that brand?

The social surroundings in a retail situation include the background music, the number of people in the store, and the actions of other people in the store.

_____ is broadly defined as an individual's pattern of traits that influence behavioral responses.

The first stage in the buying-decision process involves the choice of an involvement level.

Which of the following statements about the buying-decision process used by consumers is true?