Exam 4: Consumer Markets and Buying Behavior

Raymond Owens believes every young man should serve in the military. When he read a piece on conscientious objectors during the Vietnam War, he determined in his own mind that the author of the article supported his belief even though the verbiage in the article tried to present a fair picture of conscientious objectors. This is an example of:

A family is a broader concept than a household.

The consumer's mood when a purchase is being considered is a type of situational influence.

Which of the following statements about households and families is True?

Jacob just purchased a new computer. He spent a lot of time doing his research and locating one that was state-of-the-art. Two days after he purchased his $4,000 computer system, he read an article in his local newspaper that indicated that a computer bought today would be technically obsolete in three months. Since Jacob is on a tight budget and believes that it is important to have technologically superior equipment, he most probably experienced _____ after his purchase.

Lilletta spent three weeks finding just the right clothes to wear on the first day of high school classes. She spent hours wandering through stores, looking at clothes, and trying to find just the right combination so that she could achieve just the look she desired. When she got to school and found three other girls in almost identical newly purchased outfits, you can be sure she felt some postpurchase:

Streetka is a sporty small car made by Ford and sold to the European market. A recent ad campaign targeted to forty percent of its market that is female used a diamond-encrusted model of the car. Ford used _____ factors when designing this advertising campaign for Streetka.

The _____ is composed of family, friends, and acquaintances who directly or indirectly provide information about products.

REN is British-company that makes cosmetics. Its CEO describes the cosmetic industry as, "a very interesting market that is not so much driven by advertising as by public relations-beauty consultants, celebrities, and people who write about them. " From this statement, you can infer this CEO views _____ as a key to success in the cosmetics industry.

A group becomes a reference group for you:

Holden likes to buy flowers for his wife, but he hates to shop. He likes going to The Garden Gate Florist. When Holden enters the store, he is greeted by name. Then the owner asks how much do you want to spend tonight. Once the price Holden is willing to pay is known, the owner goes about putting together an arrangement. The florist knows what Holden's wife will like and doesn't bother Holden by asking that kind of information. The florist has used _____ to keep Holden loyal to the retailer.

Chase earns $15,000 annually in his job as a veterinarian's assistant. Which of the following would most likely be an example of a high-involvement purchase for Chase?

Which of the following statements about the buying-decision process used by consumers is true?

Larry needs a new backpack for a trek he is planning on the Appalachian Trail. He is currently looking at possible backpacks sold at www.backpacks-backpacking.com, at The Sports Authority near his home, and at Oshman's, another retail store. Larry is in which stage of the buying-decision process?

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos. -When she began her small business, Liz used _____ to communicate with her target markets.

The ideal self-concept is the same as the actual self-concept.

In terms of the geographic distribution of the population, marketers need to know:

Which of the following is an example of an ultimate consumer?

Consumers can do nothing to reduce the cognitive dissonance they feel immediately following a purchase.

The physician who buys a thermometer so he can take his child's temperature and the English teacher who buys a first edition of Little Women for her personal collection are both examples of _____ _____.