Exam 4: Consumer Markets and Buying Behavior

_____ is a state of anxiety that occurs in the postpurchase stage of the buying-decision process.

An attitude is:

The behavior patterns that distinguish _____ are based on factors such as race, nationality, religion, and urban-rural identification. They tend to exhibit characteristic behaviors that distinguish them from other groups.

Which of the following is a type of low-involvement decision making?

According to your textbook, a single woman and a married couple who share a home a exemplify a:

Demographics:

Two years ago Liz McBride left a sprawling giant urban center with more than three million people to move to a rural area to start her own business. She invested $40,000 in an embroidery machine that allows her to embroider company logos, team names, etc. on articles of clothing. She named her business Embroidery Express and gave out samples of her products to friends hoping that word-of-mouth would bring her some business. It is important to emphasize the quality of her work because personalizing clothes with embroidery is time-consuming and costly. To help her customers, Liz carefully explains the costs and time involved and shows them that they are "really getting a deal." Some of her first customers were clubs that wanted unique hats and shirts embroidered with club logos. -Liz moved from a _____ to a rural area.

Which of the following is the best example of an appeal seeking to satisfy a person's belonging needs as defined in Maslow's hierarchy of needs?

_____ is broadly defined as an individual's pattern of traits that influence behavioral response.

In terms of consumer behavior, culture is:

Whenever Tawain smells violets, it makes him think about his grandmother whose perfume smelled like the flowers. This is an example of how an individual:

Which of the following statements most accurately describes the American upper-lower class?

Every time the 60-year-old dentist sees a young man dressed in a shirt that's too large for him; pants worn way below his waist; and big, untied athletic shoes, he wants to tell him how much better he'd look if he would dress neatly. His _____ reflects a learned predisposition to respond negatively to sloppiness.

A consumer chooses to shop at a particular store because of _____, a term used to describe his or her reasons for selecting the store.

You have just been introduced to Matthew Gonzalez. You wonder about his social class. Which of the following information would you NOT need to determine his social class?

If, while waiting for his wife, Josh saw the newest book by radio talk-show host Neal Boortz and bought it, his purchase would have a high level of involvement.

As Joe waited for his daughter to finish dance class, he bought a copy of USA Today from a machine conveniently located in front of the dance studio. Joe's unexpected purchase is an example of an _____ buy.

Abigail is very thirsty. He could walk across the street and buy a bottle of water for sixty cents at a small grocery store, or he could walk ten feet to a convenient vending machine, spend a dollar, and get the same bottle of water. His choice to use the vending machine is likely due to the situational influence of the _____ on satisfying his thirst.

A florist who is buying bulbs for his garden at home is a good example of an ultimate consumer.

A change in a consumer's behavior resulting from previous experiences is called: